LCP Media Blog | Marketing Insights for Multifamily, CRE, Senior Living and Hospitality

Accelerating Lease-Up: The Power of Virtual Tours in Multifamily Communities

Written by Caitlin Golden | Feb 15, 2024 3:14:00 PM

Ensuring your property stands out in multifamily marketing is the key to success. Virtual tours have become a game-changer in the industry, but are also essential. They offer communities and new development properties the power to speed up lease-ups.

This brings us to introducing our newest offer, the TourBuilder Lease-Up Package. A comprehensive solution that includes virtual tours for the property and individual units. Let’s dive into why having these types of tours can make all the difference in achieving lease-up success.

Enhanced Flexibility: Virtual tours break down barriers of distance and time. Prospective residents can explore properties and units from the comfort of their homes and at the time of their choosing. This flexibility widens the pool of potential renters. But it also increases the chances of apartment prospects finding the perfect home.

Immersive Experience: Unlike static images, virtual tours offer an immersive experience. They enable prospects to envision themselves in the living space. Every detail of the property comes to life. From the layout to the amenities, creating a stronger emotional connection and driving decisions. This leads to the prospective resident being more qualified than those not going through the walkthrough experience.

Efficient Decision-Making: For busy professionals or individuals relocating to a new area, time is of the essence. Virtual tours streamline decision-making; they provide a comprehensive overview of the property and units in minutes. This saves time not only for the residents but also the property managers by expediting the lease-up timeline.

Transparency and Trust: Transparency builds trust. Virtual tours offer complete transparency into what a property offers. Prospective residents can make informed decisions by showing every corner of the community and each unit. Transparency fosters trust between prospects and property managers. It helps to lay the foundation for a positive rental experience.

Competitive Edge for New Development Properties: Virtual tours are a game-changer for new development properties. In a market saturated with options, being able to offer virtual tours sets a property apart from the competition. Developers can show their vision and differentiate their offerings, attracting residents before construction is complete.

Meeting and Exceeding Lease-Up Goals: The goal of any new development property is to achieve full occupancy as soon as possible. Property managers can meet and exceed their lease-up goals using virtual tours through solutions like TourBuilder. With the new TourBuilder Lease-Up Package, you can combine both property virtual tours and unit-level. This combination of accessibility, immersion, efficiency, and transparency accelerates the leasing process.

Virtual tours have become an indispensable tool for the multifamily industry. Property managers can harness the power of virtual tours to drive lease-up success. Don’t get left behind. Embrace virtual tours and unlock your property’s full potential today.

Click here to learn more about LCP Media’s newest offer, the TourBuilder Lease-Up Package.

 

ABOUT LCP MEDIA

LCP Media (Lights Camera Pixels) is a national visual media technology company based in Chicago. We provide a full menu of services, including virtual tours, professional and drone photography, 3D renderings, video animations, virtual staging, and floor plans. LCP Media is an innovative leader in creating unforgettable virtual real estate experiences by combining unrivaled technology solutions with our unparalleled customer service.

Simply put, we deliver an unreal experience from start to finish. So real, it’s Unreal! For more information, please visit LCPMedia.com.