Choosing the Right Proptech for Multifamily Marketing Success

In multifamily marketing, staying ahead of the competition requires adopting proptech solutions. As a multifamily marketer, it’s crucial to choose the right technology to address the challenges faced by your properties. In this post, we will explore the key considerations to guide you in selecting and maximizing the technology. 

Understanding Property Challenges and Tech Solutions

Begin by identifying the specific challenges your properties are facing. Technology can address increasing vacancies, attracting residents, or improving property management efficiency. For instance, TourBuilder Pro offers community virtual tours. Virtual tours enhance property visibility and attract potential residents by providing immersive experiences. 

Streamlining Your Tech Stack

Multifamily marketers often use various technologies simultaneously. Streamlining your tech stack is essential to ensure seamless integration and efficient workflows. TourBuilder offers a unified platform for unit-level tours, community tours, and short-form videos. This consolidation simplifies processes, saving time and resources. TourBuilder also can pair up with other multifamily technology to make the most of your virtual tours. This can include site maps, real-time availability, and scheduling. 

Testing the Waters

Before committing to a proptech solution, conduct thorough testing. Pilot programs can help assess the effectiveness of the technology in real-world scenarios. TourBuilder Insights, with its in-depth analytics, allows you to measure the performance of virtual tours. This data-driven approach empowers you to make informed decisions based on tangible results. 

Patience Pays Off

In the evolving proptech landscape, it’s crucial not to give up too soon. Implementing and fine-tuning technology may take time before the true value becomes evident. Patience is key to unlocking the long-term benefits. 

TourBuilder: Elevating Multifamily Marketing

Now, let’s delve into TourBuilder, LCP Media’s innovative technology tailored for real estate marketing professionals.

• TourBuilder Pro: Create captivating community-level virtual tours to showcase the appeal of your properties.
• TourBuilder Go: Offer immersive unit-level virtual tours, allowing potential residents to explore every corner of the living spaces.
• TourBuilder Clips: Craft engaging short-form videos from virtual tours to capture attention and drive interest.
• TourBuilder Insights: Utilize in-depth analytics to measure the performance of your virtual tours and refine your marketing strategy.
• TourBuilder Connect: Guide prospects through virtual tours live, creating personalized and interactive experiences.
• TourBuilder Sync: Connect TourBuilder products to other proptech solutions for an immersive experience. 

Choosing the right proptech for multifamily marketing involves many elements. Marketers must understand property challenges, streamline their tech stack, and test technology. LCP Media’s TourBuilder allows multifamily marketers to create, organize, and track digital content. By incorporating TourBuilder, you’ll be well-equipped to elevate your marketing efforts.

ABOUT LCP MEDIA

LCP Media (Lights Camera Pixels) is a national visual media technology company based in Chicago. We provide a full menu of services, including virtual tours, professional and drone photography, 3D renderings, video animations, virtual staging, and floor plans. LCP Media is an innovative leader in creating unforgettable virtual real estate experiences by combining unrivaled technology solutions with our unparalleled customer service.

Simply put, we deliver an unreal experience from start to finish. So real, it’s Unreal! For more information, please visit LCPMedia.com.