The Benefits of Unit-Level Virtual Tours for Prospective Renters
As the real estate industry evolves, virtual tours have become an increasingly popular way for prospective renters to view properties without...
2 min read
Katie Rose : Mar 3, 2025 11:50:22 AM
LCP Media is PROUD to announce that we have joined Yardi, a move that strengthens our ability to provide innovative visual media solutions for the multifamily industry. This acquisition reflects a shared commitment to advancing digital marketing technology, helping properties showcase their communities and improve the leasing experience.
For our valued clients, this acquisition does not change the exceptional service and industry-leading technology that you have come to rely on. We will continue to provide you with a seamless experience with no disruptions. Our clients can expect the same high-quality virtual tours, photography, and 3D content, now backed by Yardi’s industry-leading resources and expertise. Our dedicated account and project managers, client success, operations, and production teams will continue to provide the high-quality support needed to make all of our client’s projects successful.
LCP Media has built its reputation on delivering comprehensive visual media solutions that help multifamily, senior living, student housing, and beyond—communities stand out. From professional photography and immersive 3D renderings to drone services and virtual staging, our suite of services enhances how properties attract and engage prospective renters.
At the core of our offerings is TourBuilder, a proprietary technology platform that elevates property marketing by delivering an interactive and fully immersive virtual tour experience. Our TourBuilder dashboard empowers properties to showcase unit- and property-wide virtual tours while offering AI-generated video clips, real-time analytics, and seamless integrations with leasing and marketing channels. This technology drives higher conversions, reduces time on the market, and enhances the leasing experience by making it more engaging and informative for prospective renters.
A key feature of our platform is TourBuilder Connect, which allows leasing teams to host live virtual tours from anywhere. This feature provides prospective residents with a guided, interactive walkthrough, answering questions in real time—delivering the convenience of an in-person tour from a remote setting.
Yardi, a global leader in real estate technology, brings decades of experience in property management software, marketing automation, and resident engagement. By integrating LCP Media’s visual media technology with Yardi’s marketing ecosystem, we’re creating a more seamless and effective leasing experience— together, we are the perfect fit.
LCP Media and Yardi are strongly committed to innovation, efficiency, and enhancing the renter experience. This partnership is built on aligned goals, ensuring leasing teams, property managers, and renters benefit from the best technology and marketing solutions available.
Innovation – Combining LCP Media’s expertise in visual media with Yardi’s real estate technology to enhance multifamily marketing.
Customer-Centric Solutions: Yardi and LCP Media prioritize client success by delivering intuitive, high-quality, scalable solutions that help properties lease faster and more efficiently.
Seamless Technology Integration: Yardi’s property management software, RentCafe platform, and leasing automation tools complement LCP Media’s visual media and virtual tour technology, enhancing properties’ marketing strategies with best-in-class solutions.
Data-Driven Efficiency: LCP Media and Yardi focus on delivering measurable results by combining advanced analytics, AI-powered content, and automation to optimize lead conversion and streamline the leasing process.
Enhancing the Renter Experience: Making it easier for renters to explore communities and make confident leasing decisions.
Through this collaboration, LCP Media’s TourBuilder virtual tours are already integrated with RentCafe websites, with the goal of expanding Yardi’s multifamily ecosystem, including RentCafe apartment listings. This ensures that leasing teams can efficiently integrate high-quality virtual experiences into their marketing strategies, elevating the online renter journey while simplifying property management operations.
“This collaboration means greater resources, continued innovation, and a stronger focus on improving the client and resident experience. We’re excited for what’s ahead and remain committed to delivering the best digital tools in the industry,” said Wojciech Kalembasa, CEO of LCP Media.
By joining forces with Yardi, we are unlocking new opportunities for our clients, our team, and the multifamily industry. We are just getting started.
This is an exciting milestone, and we want to ensure you stay informed every step of the way. Be sure to subscribe to our blog for exclusive updates on how this partnership will continue to evolve.
To learn more about what this means for your business, contact our team. We are here to support you every step of the way.
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