TourBuilder Go and PMS: Powering Multifamily Marketing

In multifamily marketing, staying ahead of the competition requires innovative strategies. One game-changer is TourBuilder Go. TourBuilder Go offers unit-level tours integrated with your Property Management System (PMS). Let’s go over why TourBuilder Go unit-level tours are vital for your marketing strategy. And why connecting your PMS can elevate your property management game. 

The Power of Unit-Level Tours

Visual Appeal: Potential residents crave an immersive experience before committing to a new home. Unit-level tours provide a virtual walkthrough, giving prospects a realistic feel for the unit they are interested in. This visual appeal can boost engagement and interest.

Enhanced Transparency: Transparency is vital in building trust with potential residents. You provide a comprehensive view of your property by showcasing bedrooms, baths, square footage, and real-time availability through unit-level tours. This transparency builds credibility and attracts serious renters.

Time Efficiency: In a fast-paced world, time is of the essence for both property managers and prospective residents. Unit-level tours allow for efficient property exploration without the need for physical visits. This time-saving feature caters to the needs of busy individuals and encourages more qualified leads.

Connecting Your PMS: The Game-Changing Move

Access to Comprehensive Data: When TourBuilder Go integrates with your PMS, LCP Media gains access to a goldmine of data. Detailed information about each unit, including bedrooms, baths, square footage, and real-time availability, becomes available. With this connection, all that information can be displayed within the virtual tour for the prospect to see. This data is invaluable for crafting targeted and effective marketing campaigns.

Guaranteed Integration with Marketing Channels: Without PMS integration, there’s a risk of inconsistent data across marketing channels. TourBuilder Go ensures accurate integration with various platforms, including popular Internet Listing Services (ILS) like Apartments.com and Apartment List and Site Maps like Engrain. This guarantees a cohesive online presence and maximizes your property’s visibility.

Optimized Marketing Strategies: TourBuilder Go becomes a stronger marketing and leasing tool with accurate and real-time data from your PMS. Customization helps ensure your property stands out in competitive marketing. This helps to attract prospects who align with your property offerings.

TourBuilder Go integrated with a PMS provides a winning formula for multifamily marketing. The visual appeal, enhanced transparency, and time efficiency of unit-level tours and a PMS integration create a powerful synergy. By embracing these technologies, marketers can elevate their multifamily strategy, attract qualified leads, and stay ahead in an ever-evolving market.

ABOUT LCP MEDIA

LCP Media (Lights Camera Pixels) is a national visual media technology company based in Chicago. We provide a full menu of services, including virtual tours, professional and drone photography, 3D renderings, video animations, virtual staging, and floor plans. LCP Media is an innovative leader in creating unforgettable virtual real estate experiences by combining unrivaled technology solutions with our unparalleled customer service.

Simply put, we deliver an unreal experience from start to finish. So real, it’s Unreal! For more information, please visit LCPMedia.com.