LCP Media Blog

5 min read

How to Successfully Close a Sight Unseen Lease

Renting sight unseen is a big risk apartment hunters rarely take. And it's not hard to see why. It's intimidating and overwhelming. But what if I...

4 min read

Little Known Tips to Capture Apartment Rental Leads After Hours

The average leasing office is open from 9 a.m. to 5 p.m. and closed two days out of the week. That’s 128 hours each week of missed opportunity for...

2 min read

5 Creative Apartment Leasing Ideas Your Competitors Are Already Using

Posting your apartment listings on Craigslist or social media is only going to get you so far. Plus, putting in countless hours of posting to ILS...

3 min read

Why 3D Renderings Are the Driving Force for Pre-Leasing Efforts

There is no better feeling than having signed tenants for your new community prior to its completion. To make that a reality, property owners must...

3 min read

Virtual Leasing: How to Give Agents Control of the Leasing Experience

Once upon a time, multifamily leasing agents would take calls and email inquiries to set up physical tours of their community. They’d greet the...

6 min read

8 Creative Multifamily SEO Strategies to Generate More Leases

Today, 90% of millennials access the internet. Of those who go online, 55% use search engines to learn about companies or products.

5 min read

8 Apartment Lease-Up Ideas to Increase Occupancy

Being the new kid on the block is tough. It's natural that renters may be a little more hesitant to get to know you.

1 min read

How to Stage an Apartment Home Like a Pro [Infographic]

It may go without saying, but we'll say it anyway — amazing photography and videography go a long way when it comes to the real estate, multifamily...

3 min read

How to Take Striking Photography for Listings to Rent Units Fast

Photography is worth a thousand words, or at least, it used to be. Today, it’s worth a 42% increase in click-through rate.

2 min read

3 Ways to Fill Vacancies During Peak Rental Season

Peak rental season is upon is. Typically, peak rental season happens from May to August when the temperatures are warmest to move, school is out or...

3 min read

Creative Marketing Ideas for Apartments to Impress Future Residents

Marketing to future residents in the multifamily industry has quickly evolved over the last several years. Property managers and multifamily...

2 min read

3 Multifamily Tech Trends to Watch in 2019

The multifamily market continues to expand into new and untapped territories. Most multifamily marketers are probably scratching their heads,...

3 min read

Turning Leads into Leases: How to Market Your New Apartment Community

Marketing a multifamily community is no easy task. That’s because the industry is made up of high risk and low-frequency products. Many traditional...

2 min read

6 Clever Outreach Marketing Ideas for Apartments

Whether it’s increasing new leases or improving your renewals rates, coming up with unique and creative outreach multifamily marketing ideas for your...

1 min read

Apartment Marketing Tips for 2019 [Infographic]

As we make our way into 2019, digital marketing for apartment communities is top of mind for property managers. After all, the goal is to make sure...

7 min read

20 Multifamily Marketing Ideas [Updated for 2020]

As the multifamily market continues to shift and evolve, strategizing your multifamily marketing efforts each year becomes a new challenge.

Watch Our New Video of the Foundry Center

Watch our latest video for the Foundry Centre Apartments in Owings Mills, MD.

Lincoln Case Study Proves Google Tours Drive More Leads

Once again, we have partnered with another property management company (Lincoln Property Company) to prove the value of multifamily properties having...

2 min read

What SEO Efforts Should You Focus on Your Apartment Website?

What is SEO and why should you care? SEO stands for search engine optimization. Ultimately, it means driving traffic to your website using free,...

1 min read

Why Prospective Renters Look for Virtual Tours in Their Apartment Hunt

What do you do when you're moving from New York to Seattle and need to rent an apartment? Buying a round-trip plane ticket for the weekend makes...