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6 min read
8 Reasons to Invest in Virtual Staging Services
Seeing an empty room just doesn’t have the same effect as a staged room these days.
Multifamily (6)
5 min read
4 Strategies for a New Construction Lease Up
New developments can be tricky - they’re tasked with filling as many units possible before even having a physical property. And although they have...
4 min read
Debunked: 3 Myths About 3D Renderings in Real Estate
The 3D rendering market is estimated to reach up to $4 billion come 2025, so why are there still so many misconceptions about this digital tool?
4 min read
Lease-Up vs. Stabilized: What Content Does Your Property Need?
You might have the most beautiful community in the area, but if prospects cannot see it online, you are missing out on a lot of leads.
4 min read
How to Increase Occupancy in Senior Living Communities
At one point or another, most communities will suffer from low occupancy. While it’s difficult to ensure there are no vacant units, there are steps...
5 min read
12 Marketing Ideas for Your Next Apartment Lease-Up
Hard hats, construction fences and temporary, hard-to-find leasing offices can make that next apartment lease-up quite a challenge. How do you get...
5 min read
Rental Marketing Ideas You Need for 2020
We don’t need to tell you that rental marketing has become increasingly complicated over the past decade - and we’re sorry to remind you that only a...
2 min read
18 Examples of Apartment Photos that Helped Lease Units Faster
Let’s face it, with all of the new digital marketing technology out there right now, real estate photography may seem like small priority.
3 min read
What Renters Really Want to See on Your Apartment Tour
We often cover the “how” and “why” of apartment renting tactics for consumers, but now we’re here to talk about the what.
8 min read
5 Apartment Marketing Strategies You Need to Fight Slow Lease Velocity
Every apartment manager dreams of leasing out all of their units in no time, but the reality is that you need a solid marketing strategy to avoid the...
4 min read
How to Turn Your Apartment's Website Into a Conversion Machine
Get this: research has shown that only a quarter of leads are actually sales-ready, while the other 75% often become dead ends. So how in the world...
4 min read
5 Powerful Content Marketing Ideas for Apartments
As a marketer, you’ve definitely heard the words “content marketing strategy” and “content management” thrown around at least once or twice. The...
5 min read
What's Missing in Your Apartment SEO Strategy?
No one needs to be told that if their website isn’t generating leads, ranking on Google, or driving any traffic, it’s probably overdue for a SEO...
3 min read
These Apartment Virtual Tours Will Make You Rethink Your Leasing Strategy
Virtual tours for apartment homes are one of the latest trends in real estate. These digital experiences have changed the game for lease-ups, renting...
4 min read
Multifamily Technology: Streamlining the Modern Apartment Search
Decisions, decisions, decisions. That’s what today’s modern apartment renter is facing when they jump online to begin the long, drawn-out apartment...
5 min read
How to Successfully Close a Sight Unseen Lease
Renting sight unseen is a big risk apartment hunters rarely take. And it's not hard to see why. It's intimidating and overwhelming. But what if I...
4 min read
Little Known Tips to Capture Apartment Rental Leads After Hours
The average leasing office is open from 9 a.m. to 5 p.m. and closed two days out of the week. That’s 128 hours each week of missed opportunity for...
2 min read
5 Creative Apartment Leasing Ideas Your Competitors Are Already Using
Posting your apartment listings on Craigslist or social media is only going to get you so far. Plus, putting in countless hours of posting to ILS...
3 min read
Why 3D Renderings Are the Driving Force for Pre-Leasing Efforts
There is no better feeling than having signed tenants for your new community prior to its completion. To make that a reality, property owners must...
3 min read
Virtual Leasing: How to Give Agents Control of the Leasing Experience
Once upon a time, multifamily leasing agents would take calls and email inquiries to set up physical tours of their community. They’d greet the...