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4 min read
How to Build an Apartment Brand From Scratch
In real estate marketing, branding is a lifestyle—and building an apartment brand that does so successfully is no easy feat.
Multifamily (4)
3 min read
6 Ways to Re-Introduce the In-Person Apartment Tour
After a full year of restrictions from COVID-19, what was once a full-fledged transition to digital options is now re-transitioning back to in-person...
3 min read
5 Marketing Ideas for Your 2021 Apartment Lease-Up
Currently have an apartment in development this year? Take a look below for 5 marketing ideas for apartment lease-up in 2021 that will help you...
4 min read
Inside Renters' Minds: Demands and Desires for Apartment Living
Do you wish you could read renters’ minds? While multifamily professionals may not be able to determine everything renters are thinking, we can get a...
3 min read
Powerful Video Stats to Give Your Multifamily Marketing an Edge
From shifts in technology to an unprecedented pandemic, the way renters look for new apartments is much different than it was two years ago.
3 min read
Home Staging vs. Virtual Staging for Apartment Homes
Here we present the agelong question in real estate: which is better when staging an apartment home? Home staging or virtual staging for apartment...
3 min read
3 Ways to Audit Multifamily Apartment Photography
Photography is one of the most common marketing assets in real estate. Little do people know, it’s not something you can just set and forget.
4 min read
3D Renderings for Apartments: What They Are and Why You Need Them
If you clicked on this, you probably have some knowledge or interest in 3D renderings for apartments.
2 min read
8 Tweets That Sum Up Being in Real Estate in 2020
We don’t need to tell you that 2020 was, well, interesting to say the least—especially in real estate. With all of its ups and downs, and a constant...
4 min read
The Property Manager's Guide to Getting Through the Holidays: Covid Edition
Similar to the rest of 2020, the holidays are looking a little different this year. With the ongoing pandemic keeping more people at home this...
3 min read
3 Virtual Tour Ideas for Apartments in 2021
Now that many real estate businesses are integrating virtual tours into their marketing strategies, it will take more effort to get tours to stand...
5 min read
Renters Craving Safety, Flexibility and Confidence that Come with Apartment Living
Cleanliness, work-from-home -- and now even learn-from-home -- are rising to the top of curiosities among prospective residents looking to move into...
1 min read
Apartment Pre-Leases 53% of Units During Pandemic with Help of Renderings from LCP360
Pre-leasing is no easy endeavor for new multifamily communities, but throw in an unprecedented pandemic, and the results can be wildly uncertain. The...
9 min read
Q&A with Lincoln: COVID Marketing Insights for Multifamily
The 2020 pandemic has truly reshaped how multifamily professionals operate. Now more than ever, renters are turning to digital tools like virtual...
3 min read
Should You Use 2D or 3D Floor Plans for Apartments?
It’s no surprise that floor plans for apartments have become essential to the virtual leasing process. In fact, a study conducted by Yardi shows that...
4 min read
How to Schedule More Virtual Tours with Prospects
While transitioning to virtual leasing amidst Coronavirus, many real estate businesses have invested in tools such as virtual tours in order to...
3 min read
6 Ways to Reopen an Apartment Community Safely
Preparing your community to reopen after months of lockdown? We’ve compiled a list of six ways apartment communities can reopen safely and...
4 min read
Real Estate Budgeting for 2021: Technology Trends to Look Out For
Budget season in real estate is in full swing. In fact, many real estate professionals in multifamily and commercial have already started their...
4 min read
Midsummer Multifamily Reflections: Securing Leases During COVID-19
A lot has happened since the beginning of 2020, and the multifamily industry has surely been on a rollercoaster ride. From sudden shifts in strategy,...
2 min read
16 Stunning Apartment Virtual Staging Before and After Photos
Although businesses are starting to open up across the U.S., it’s likely you won’t be finding an influx of renters flooding your inbox asking for...