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2 min read
Get to Know Rayhanna Guillen, Lead 3D Project Manager
Rayhanna Guillen, Lead 3D Project Manager started at LCP360 in 2017 as a design intern. After moving from the Dominican Republic and attending...
General (2)
6 min read
Panoskin: What is it, How You Use it and Why You Need it
Virtual tours grew exponentially during the pandemic, and they are here to stay. Did you know that real estate listings with a virtual home tour get...
2 min read
Why The Open-Concept Floor Plan Isn't Going Away Despite COVID-19
After a year of sudden change and constant uncertainty due to the pandemic, we are slowly transitioning back to normal. Because of this we have...
4 min read
How to Build Your Real Estate Social Media Content Calendar
Some might argue that social media in real estate is currently one of the most effective ways to market to renters, thanks to visually inclined and...
2 min read
The Power of Adding Authenticity to Senior Living Marketing
Senior living communities took a big hit during the pandemic, but now they are starting to make a comeback and are finding new ways to market to...
3 min read
4 Ways to Market Your Apartment Community on Instagram
Every year comes a new wave of renters deciding whether to stay at their current apartment community or search for a new one. Using social media to...
2 min read
Senior Living: How To Market For Increased Occupancy In 2021
2020 was a hard year for senior living communities. The pandemic brought multiple obstacles that seniors were faced with.
2 min read
3 Reasons Renters Will Sign A Lease Sight Unseen
Times have changed. Leasing agents and property managers have had to find a way to connect with prospective tenants without being in person. So, how...
4 min read
How to Build an Apartment Brand From Scratch
In real estate marketing, branding is a lifestyle—and building an apartment brand that does so successfully is no easy feat.
4 min read
Inside Renters' Minds: Demands and Desires for Apartment Living
Do you wish you could read renters’ minds? While multifamily professionals may not be able to determine everything renters are thinking, we can get a...
2 min read
8 Tweets That Sum Up Being in Real Estate in 2020
We don’t need to tell you that 2020 was, well, interesting to say the least—especially in real estate. With all of its ups and downs, and a constant...
4 min read
The Official Off Season Digital Marketing Checklist
Off season in real estate - especially this year - is the perfect time to dot some i’s and cross some t’s. Since 2020 brought in a ton of new digital...
4 min read
The Property Manager's Guide to Getting Through the Holidays: Covid Edition
Similar to the rest of 2020, the holidays are looking a little different this year. With the ongoing pandemic keeping more people at home this...
2 min read
LeaseHawk and LCP360 Partner to Enhance the Virtual Leasing Experience
LeaseHawk, a leader in multifamily leasing software and LCP360, a leading provider in virtual tour solutions have partnered to make the virtual...
5 min read
Q3 Roundup: Digital Tools and Insights to Get You Through 2020
It’s no secret that 2020 has posed a series of challenges for businesses everywhere. Because of this, we put together ten must-read resources full of...
1 min read
Product Update: Panoskin Virtual Tours Receive 100% Accessibility Score
We’re pleased to share that Panoskin virtual tours from LCP360 consistently receive a 98-100% accessibility score from Google Lighthouse. Google...
4 min read
Fill Vacancies With These Types of Real Estate Marketing Strategies
Real estate marketing is no longer “business as usual” these days. Because of this widespread uncertainty, we’ve provided advanced strategies to fill...
2 min read
LCP360 Announces Partnership with Pynwheel to Bring Digital Media to On-Site Leasing Solutions
Pynwheel, a technology company specializing in leasing solutions for multifamily, today announced a partnership with LCP360 (Lights, Camera, Pixels),...
4 min read
A 4-Step Guide to Preparing Your Business for a Post-COVID Era
If your business took a hit from the effects of COVID-19, you’re not alone. Whether you had to transition to working remotely, or were forced to...
2 min read
Showing Off Amenities in the COVID-19 Era
For a while now, a major selling point for apartment communities has been their amenities.