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It may go without saying, but we'll say it anyway — amazing photography and videography go a long way when it comes to the real estate, multifamily and senior living industries. But we can say that photography is a crucial component of selling and leasing real estate and units all day — it's the numbers that really tell the story.
According to the Wall Street Journal, listings that contain professional photography receive 61% more views. Professional photographs of your business, senior living or apartment community will hold more interest than listings with no images.
That's why it's essential to set yourself up for success from the beginning when staging your community when preparing for a photo shoot.
Whether you're looking to increase lease-ups or staging your community for an upcoming photo shoot, knowing how to properly assemble your furniture, decor and what to clean prior to the shoot is crucial.
We've compiled some fast tips to help you stage your community to fill vacancies. For an in-depth photo shoot checklist, read our property photo shoot guide.
Kyna Garrett : Mar 20, 2019 9:00:00 AM
Photography is worth a thousand words, or at least, it used to be. Today, it’s worth a 42% increase in click-through rate.
Kyna Garrett : Apr 18, 2019 9:00:00 AM
Marketing your community online today is a requirement to effectively stand out against competitors, but with it always comes risk. For senior living...
McKenna Hogan : Jan 6, 2020 8:30:00 AM
If there’s one absolute truth in this world, it’s that Google My Business listings are essential to a business's success in search results.
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Kyna Garrett