Real People, Unreal Tech: Rayhanna Guillen

Rayhanna Guillen, Director of 3D Operations

At LCP Media, innovation and creativity fuel our work, and no one embodies this spirit more than Rayhanna, our Director of 3D Operations. With nearly 8 years at LCP Media and a rich background in architecture, Rayhanna is a visionary leader who seamlessly blends her passion for design and technology to bring spaces to life in extraordinary ways.

Her career path from intern to Director of 3D Operations reflects her dedication to excellence, collaboration, and creating impactful work that exceeds client expectations. It's also a testament to LCP Media commitment to providing career advancement to its team members. A champion for innovation, she thrives on helping clients tell their stories through visually compelling renderings, all while leading a dynamic and talented team.

What inspired you to pursue a career with LCP Media?
“My passion for architecture and technology and creating visual stories of places yet to exist brought me here. With my background in architecture and experience managing 3D projects, I’ve seen firsthand how visual solutions can transform the multifamily industry.”

How long have you been with LCP Media, and what do you love most about it?
“I’ve been with LCP Media for almost 8 years now, and what I love most is the ability to bring spaces to life through innovative 3D visualizations and technology. I love collaborating with my amazing team and producing impactful work that meets and exceeds our clients’ expectations.”

How would you describe your leadership style in three words?
“Collaborative, visionary, empowering.”

What’s the most rewarding part of your role?
“It’s incredible to see how our renderings help clients tell their stories and show their properties in such a dynamic and visually compelling way."

What advice would you give to someone just starting in 3D?
"Focus on building a strong foundation in technical knowledge and creative problem-solving. This field evolves rapidly, so staying open to learning is a must. Collaboration and teamwork are essential for long-term success in this career."

What’s your proudest moment at LCP Media so far?
"Contributing to the significant growth and evolution of the 3D department. When I first started, I was just an intern, and it’s been incredibly rewarding to play a key role in expanding our capabilities and portfolio. Watching the department grow and seeing how our work has elevated the multifamily industry has been one of the most fulfilling experiences of my career.”

If you could switch jobs with anyone at LCP Media for a day, who would it be and why?
"Israel Betanzos! He knows everything about the company and every single department. It would be amazing to be involved in all the pieces that make LCP Media what it is."

What’s one project or initiative you’re currently excited about at LCP Media?
"We’re making many changes to our processes and offerings, and I’m excited for what we can accomplish in 2025."

What excites you most about the future of LCP Media?
"The immense potential for growth and innovation within the company. LCP Media is uniquely positioned to push the boundaries of how properties are marketed. I’m inspired by the opportunity to work alongside talented individuals to shape the future of the multifamily industry. Our continued focus on creating cutting-edge solutions and delivering exceptional results excites me the most. I’m thrilled to be part of a company making such a meaningful impact."

Anastasiia Alieksieieva, Senior 3D Technical Manager, shares:
“Working directly with Rayhanna, I had the pleasure of witnessing her way of building the team and 3D process up. Rayhanna inspires me to grow professionally while always being there with unwavering support. Working together feels less like a job and more like a journey shared with someone truly dedicated to her passion.”

Israel Betanzos, Vice President of Production, also recognizes Ray’s contributions. He says:
“Rayhanna's dedication is inspiring. Her dedication to ensuring that all clients’ expectations are met goes above and beyond, a fantastic team player who will always be there to assist in any way possible.”