3 min read
Real People, Unreal Tech: Rayhanna Guillen
Rayhanna Guillen, Director of 3D Operations At LCP Media, innovation and creativity fuel our work, and no one embodies this spirit more than...
Jennifer Alesse, VP of Operations
At LCP Media, every milestone reflects the dedication and expertise of our team, and Jennifer Alesse, our Vice President of Operations, has been a driving force behind our success. Over the past 8 years, Jennifer has led our operations team with precision, care, and a commitment to delivering exceptional client results.
Jennifer oversees our nationwide network of photographers and our team of project managers, ensuring the logistics and coordination of countless photo shoots are consistent and to our clients’ satisfaction every time. She streamlines workflows, tackles complex challenges, and keeps everything running smoothly so that we can deliver exceptional projects. Her leadership doesn’t just keep things moving—it empowers her team to excel and grow.
We truly wouldn’t be where we are today without Jennifer. From LCP Media’s early days of finding its footing to the innovative company we’ve become, Jennifer’s expertise and leadership have been pivotal to our success.
What inspired you to pursue a career with LCP Media?
“When I joined LCP Media, I was looking for a new challenge. I believe that when you’ve mastered something, it’s time to step out of your comfort zone and learn something new. I didn’t have any experience in photography at the time, but I knew my customer service background and organizational skills could make a difference. What drew me in was the chance to be part of a young, growing company where I could jump in and contribute in so many ways. We had such a small team in those early days, and every project felt meaningful. Seeing the direct impact I could make was exciting—and that still drives me today.”
How long have you been with LCP Media, and what do you love most about it?
“I’ve been with LCP Media for 8 years, and during that time, I’ve grown to love the multifamily industry. It’s amazing to bring communities to life through virtual tours and photography, showcasing their unique designs, layouts, and amenities. Each community has its own personality, and seeing that shine through in our work is rewarding. What I love most, though, is collaborating with my incredible team. Knowing that together, we’re helping people find their future homes makes everything we do so meaningful.”
How would you describe your leadership style in three words?
“Lead by example.”
What’s the most rewarding part of your role?
“The most rewarding part of my job is seeing my team thrive. I’m so proud that they’ve grown into their roles, built strong relationships with clients, and taken ownership of their work. It’s a privilege to teach, support, and watch them succeed. Whenever I hear positive feedback about my team, it reminds me why I love what I do.”
What advice would you give to someone just starting in operations?
“Always listen. Let your clients know you understand their needs, and no matter the situation, approach them with kindness. Those simple steps go a long way in building trust and lasting relationships.”
What’s your proudest moment at LCP Media so far?
“I don’t have one big, standout moment—all the little wins make me proud. It's been an incredible journey, from seeing my team succeed to making clients happy to watching the company evolve over the past eight years. I feel proud every time I reflect on how far we’ve come and know I’ve played a part in shaping that success.”
If you could switch jobs with anyone at LCP Media for a day, who would it be and why?
“I wouldn’t trade my role for anything, but if I had to, I’d pick Katie in marketing. She always looks like she’s having so much fun!”
What’s one project or initiative you’re currently excited about at LCP Media?
“We’re in the middle of some exciting updates to our processes and offerings, and I can’t wait to see the results in 2025. It’s all about finding ways to improve, do more, and keep growing.”
What excites you most about the future of LCP Media?
“The future is so bright for LCP Media. We’ve grown so much over the years, and it’s exciting to think about where we’ll go next. This company has always been about innovation and pushing boundaries in marketing properties. I’m inspired by the opportunity to work with such a talented team and to continue making an impact in this industry. The challenges and changes ahead are what keep me engaged and excited.”
Jennifer’s life outside of work is all about family. She and her husband, high school sweethearts, have been married for 32 years this June. Together, they’ve raised three sons—Kevin, Ryan, and Tyler—who make them proud every day. Family dinners and late-night talks are regular traditions in Jennifer’s household, where connection and laughter are always at the center.
A pivotal moment in Jennifer’s life came when her son was diagnosed with a heart condition at just 13 years old. This experience deepened her perspective on life’s fragility and the importance of cherishing each day. It shaped her outlook on balancing ambition and gratitude, qualities that resonate in her personal and professional life.
At home, Jennifer and her family also dote on Yumi, their rescue dog lovingly called “Frankenmutt.” With a mix of lab, golden retriever, German shepherd, and Corgi, Yumi has a personality as unique as her appearance. She’s the latest addition to a family that thrives on togetherness and joy. When Jennifer isn’t enjoying time at home, she dreams of a relaxing getaway to Hawaii, where she can unwind with a cup of coffee and soak up the warm weather.
Though Jennifer initially pursued a teaching career, she chose to prioritize her family after earning her degree. Even so, the skills she honed—organization, adaptability, and the ability to inspire others—have seamlessly translated into her professional journey. These qualities and her integrity and resilience make her perfectly suited for her role as Vice President of Operations. Jennifer’s leadership and dedication have made her an invaluable leader at LCP Media
Israel Betanzos, Vice President of Production, shares:
"I could fill a book with all of Jen’s qualities. As Vice President of Operations, her strong leadership skills have guided project coordinators and project managers to success, even when faced with challenges.
She is a problem solver who uses critical thinking to find the best solution and is always open to feedback. She is organized and methodical. Her adaptability is one of the most significant components that make her a key player.
We have worked together for eight years, and I couldn’t have asked for a better teammate. She is as dedicated and passionate about what we do as anyone could hope for. We share so much about work ethic and commitment, which has made our collaborations flow effortlessly. As a result, both of our teams operate like a well-oiled machine."
John Harter, Chief Operating Officer, adds:
Jennifer is one of the most organized and well-balanced individuals I have ever worked with. Her strong work ethic, kind demeanor, and entrepreneurial mindset consistently inspire me to improve. Additionally, she demonstrates an immense level of care for others. She genuinely cares about her teammates, friends, clients, and vendors. Honestly, I have never had a bad day working alongside her!
Jennifer goes above and beyond to help our operations team succeed, and she strives always to please our clients and vendors. Having her as a manager and team leader is reassuring, as our team at LCP Media will never fail under her supervision. With all her experience and knowledge, I can always count on her to lend a helping hand. Having worked with the company for over five years and under Jenn’s management, I have learned and grown much under her wing. She works with incredible grit and is deeply passionate and dedicated to her job. I am more than fortunate to be a part of Jenn's team!
Connect with LCP Media:
LCP Media (Lights Camera Pixels) is a Chicago-based national visual media technology company. We specialize in creating unforgettable virtual real estate experiences through a comprehensive suite of services: virtual tours, professional and drone photography, 3D renderings, video animations, virtual staging, and floor plans. Our innovative approach blends cutting-edge technology with exceptional customer service, setting us apart as leaders in the industry.
Connect with us to learn more about our services and how we can enhance your senior living and/or multifamily projects. For more information, please visit LCPMedia.com.
3 min read
Rayhanna Guillen, Director of 3D Operations At LCP Media, innovation and creativity fuel our work, and no one embodies this spirit more than...
3 min read
Danny Hesslau, Manager of Client Success At LCP Media, putting people first is at the heart of everything we do, and no one exemplifies this better...
2 min read
Whitney Sullender, Executive Vice President of Sales Whitney brings over 22 years of experience in the multifamily industry. Beyond her expertise,...