Real People, Unreal Tech: Israel Betanzos

Israel Betanzos, VP of Production

At LCP Media, the foundation of our success lies in the dedication, expertise, and passion of our team. At the heart of our production operations is Israel Betanzos, our Vice President of Production. His leadership, innovation, and relentless work ethic have helped shape our cutting-edge media solutions and drive the company forward. Israel isn’t just a leader—he is the backbone of our production team, ensuring that every project meets the highest standard. Whether he’s refining processes, mentoring his team, or solving complex challenges, his contributions are felt at every level. His unwavering commitment to excellence and passion for technology make him an invaluable part of LCP Media’s continued success.

From his early days as part of the original TourBuilder team—formerly known as Panoskin—to leading our production department today, Israel has continually pushed the boundaries of what’s possible, ensuring that our clients receive cutting-edge, high-quality results. His ability to balance technical expertise with strategic leadership has made him an indispensable part of our growth and innovation.

What inspired you to pursue a career with LCP Media?

“I have always been involved in Google products and have occasionally been a tester for new features. When I heard that LCP Media was building a solution that involved both the Google Trusted Program for the former See Inside—offering the option of customization—I could not pass up the opportunity to be part of it.”

How long have you been in the multifamily industry and with LCP Media, and what do you love most about it?

10 years and counting! Being part of LCP Media has meant growing alongside my work family through some of life’s biggest moments—like welcoming my kids into the world. I’m incredibly grateful for the people I work with every day.

How would you describe your leadership style in three words?

Results-driven, adaptable, strategic.

What’s the most rewarding part of your role?

My team. They are an amazing, hardworking group that never says no to changes and challenges. They are truly incredible.

What advice would you give someone just starting out in production/operations?

It requires thinking outside of the box while being organized and detail-oriented.

What’s your proudest moment at LCP Media so far?

More than just my time at LCP Media, it’s been being part of the original TourBuilder team, formerly known as Panoskin.

If you could switch jobs with anyone at LCP Media for a day, who would it be and why?

Sergey Sanikovich. The 3D production part, in comparison to photography, involves creating things that don’t exist and making them look natural. That’s something I would love to add to my toolbox.

What’s one project or initiative you’re currently excited about at LCP Media?

TourBuilder Go—it’s a living, breathing project that just keeps enhancing and growing with the help of our AI.

What’s your go-to productivity hack for busy days?

Avoid unnecessary meetings, put the headset on, prioritize and divide tasks into blocks, and occasionally use an assembly line-like workflow.

If you could have dinner with any three people, dead or alive, who would they be and why?

Stephen Hawking – There are so many things in his theories that I would love to ask him about directly.

Leonidas I – One of the best strategists ever known.

Isaac Asimov – His science fiction writing is now becoming a reality. If he were alive today, I wonder what new ideas he could bring given advancements in AI and robotics.

If you could take a vacation anywhere in the world right now, where would you go?

I’ve traveled a lot in my life, so I don’t have many places left on my list, but one place I would love to visit is Cherokee National Forest in Tennessee. 

What excites you most about the future of LCP Media?

Our fast growth and positioning in the industry—proving again that the underdog can become a giant.

Beyond the Office

Outside of work, Israel is a devoted family man. He practices Taekwondo with his kids twice a week, trains in Combat Hapkido four days a week, and occasionally enjoys archery. He is also on a meaningful journey through Rite of Christian Initiation of Adults (RCIA) and is part of a fitness group called Fit Shepherd. His commitment to personal growth and perseverance extends into every aspect of his life, making him not only a dedicated professional but also an incredible father and role model.

A Key Player in LCP Media’s Success

Israel’s relentless work ethic, strategic thinking, and ability to innovate have made him an invaluable part of LCP Media. His deep knowledge of production and technology, combined with his ability to lead and mentor, ensures that our team continues to thrive and push boundaries in the industry. Whether he’s streamlining workflows, problem-solving for clients, or developing new solutions, Israel is at the forefront of LCP Media’s success.

Izzy Carunungan, Chief Marketing Officer, shares:

“Israel is one of the most essential team members we have at LCP Media. He does so many things for the company and is a big reason for our success. He works very hard and always goes above and beyond to make sure we exceed our customers’ expectations. Beyond work, he’s a dedicated husband and father and simply just an amazing human being. It’s a privilege to know and be working with someone like Israel.”

Tim Kozlowski, Director of Visual Media, adds:

“Israel is the hardest working person I've ever met. His personality perfectly complements his hard work and drive to complete tasks quickly, efficiently, and most importantly, the correct way. His leadership sets individuals up for success and inspires everyone to be the best version of themselves they can be. Israel has a plethora of skills and responsibilities that cannot go unnoticed. While his title says VP of Production, he also has a hand in IT, Development, Cyber Security, and so many other things that help LCP Media operate on a day-to-day basis. Much of LCP Media's success can be traced back to the day he was hired. Israel is a great worker and an even better human being. I'm proud to have been working alongside him for the last decade.”

Patrick Ash, Photographer & Video Editor, shares: 

Having collaborated with Israel for nearly a decade, I can confidently attest to his unwavering dedication, collaborative spirit, and exceptional work ethic. He takes a proactive approach, readily stepping in to assist with any task or challenge, regardless of scope, always prioritizing team success over rigid role boundaries.

Israel fosters an inclusive and respectful work environment, engaging with colleagues at all levels as equals. His meticulous attention to detail, reliability, and commitment to excellence set a standard few can match—qualities he has upheld year after year. At LCP Media, his versatility in assuming multiple roles and responsibilities makes him an indispensable asset to the team.

Beyond his professional contributions, Israel embodies integrity and balance in his personal life. As a devoted father and husband, he prioritizes his family with the same care and dedication he brings to his work. His approachable demeanor, genuine kindness, and daily efforts to connect with colleagues further reinforce his commitment to fostering a positive and supportive workplace culture."