Real People, Unreal Tech: Anthony Lin

Anthony Lin, VP of Product

At LCP Media, innovation is driven by people who aren’t afraid to step outside of their comfort zones. At the forefront of our product development is Anthony Lin, Vice President of Product. With a unique career path that started in accounting, Anthony has spent the last decade helping LCP Media grow through thoughtful strategy, cross-functional collaboration, and a deep passion for problem-solving.

Anthony’s ability to connect business needs with technical solutions has played a critical role in bringing our most impactful tools to life. From high-level product direction to hands-on execution, he continues to help evolve our platform with purpose and creativity. Whether he’s leading a team or building new features, Anthony approaches every challenge with focus, adaptability, and a genuine desire to make things better.

What inspired you to pursue a career with LCP Media?

“Prior to joining LCP Media, I was on a career path in Accounting. The work was repetitive, but it gave me a solid foundation in business—processes, modeling, analysis, and reporting. I wanted something more dynamic. LCP Media gave me the opportunity to shift into Operations and eventually Product. I find the digital media and technology field to be more exciting and creative.”

How long have you been in the multifamily/tech industry and with LCP Media, and what do you love most about it?

“I’ve been with LCP and in the multifamily industry for over 10 years. What I love most is the constant evolution of technology. We're always seeking new and better ways to help our clients. That means I get to keep learning, exploring, and adapting.”

How would you describe your leadership style in three words?

“Teamwork. Communication. Accountability. It’s hard to accomplish anything great alone. Every department plays a critical role in a product launch. Communication is key, and everyone deserves to be recognized for the value they bring.”

What’s the most rewarding part of your role?

“Collaborating with our Development team to launch new features and tools that add real value for our clients. Seeing something go from idea to execution is always exciting.”

What advice would you give to someone just starting out in development?

“Understand your product and the industry you’re in. You need to know the challenges your customers face in order to create meaningful solutions. Never stop learning—technology is always evolving. Don’t be afraid to make mistakes as long as you learn from them. And don’t be afraid to ask for help. People are usually happy to support you if you’re respectful and eager to grow.”

What’s your proudest moment at LCP Media so far?

“Launching our TourBuilder Go product. From sourcing hardware to UI/UX design and collecting client feedback, it was a true team effort. Seeing a new product come to life and knowing the work behind it—that’s one of the most rewarding feelings.”

“Another proud moment was launching a weather balloon from the Adler Planetarium to capture a virtual tour into space using a GoPro and custom-built software. I had no experience with this kind of project, but we overcame huge hurdles—FAA approvals, design, retrieval, even local news coverage. It pushed me out of my comfort zone and showed me how far I’d come.”

If you could switch jobs with anyone at LCP Media for a day, who would it be and why?

“Sales. Cold calling isn’t something I gravitate toward, but growth happens outside your comfort zone. Plus, sales is such a versatile and valuable skill.”

What’s one project or initiative you’re currently excited about at LCP Media?

“TourBuilder Clips. It allows clients to generate short videos from their virtual tours—perfect for social and marketing without having to increase their budgets. We’re also launching a video player to help clients share content without dealing with ads like on YouTube.”

What’s your go-to productivity hack for busy days?

“Prioritization. I’ll never get everything done in one day, so I focus on what matters most. I block time on my calendar and set Slack to ‘away’ when I need to focus. If I get stuck on something, I take a break or move on. Sometimes the solution comes when I least expect it.”

If you could take a vacation anywhere in the world right now, where would you go?

“South America. I haven’t been yet, but Lima, Peru, Buenos Aires, Argentina, and Rio de Janeiro, Brazil are high on my list. I try to travel to at least one new place each year. I recently visited Japan and can confidently say I’ll be going back.”

What excites you most about the future of LCP Media?

“The sky is the limit. We’re constantly improving and innovating—whether through new products, partnerships, or expanding into new markets and industries. I don’t see a day when we stop growing.”

Beyond the Office

Outside of work, Anthony enjoys disconnecting with a good movie or show (even if he forgets what he watched). His interests include cooking, photography, traveling, and investing. He spent part of his childhood living in Beijing, China, where he graduated from the International School of Beijing while living in the Hilton Hotel.

A Key Player in LCP Media’s Success

Anthony may keep a low profile, but his impact is anything but quiet. His strategic thinking, calm leadership, and relentless curiosity continue to push LCP Media’s products—and team—forward. He’s a driving force behind some of our biggest innovations, and we’re lucky to have him on our side.

Tom Chomiak, Chief Technology Officer and Co-Founder of TourBuilder, shares:

"Anthony Lin is the embodiment of what makes LCP Media special. His journey over the past decade—from operations to customer service and ultimately to leading product at TourBuilder—shows just how far dedication, curiosity, and hard work can take you at LCP. Starting in operations, Anthony integrated key systems like Quickbase and Zendesk from the ground up. That foundation quickly led to him playing a pivotal role in shaping TourBuilder into the platform it is today. He’s not just our VP of Product—he’s one of our greatest success stories at LCP Media, and someone who leads with humility, integrity, and heart in everything he does."

Prachi Parihar, Lead 3D Computer Vision & Machine Learning Engineer, adds:

“Anthony is the reason all of us on the development team can remain calm, productive, and focused on a day-to-day basis. He’s fantastic at keeping communication clear while keeping the team motivated, even when we’re juggling a lot. One thing I really appreciate is how approachable and supportive Anthony is. We refer to Anthony as our favorite person because whenever we’re not sure what to do, we know we can always give him a call. He’s always available when things get a bit confusing—whether for a quick check-in or to talk through a major roadblock. He's also a super friendly human, always happy to chat even at the end of a long day. It’s clear Anthony really cares about the team and the work we’re doing, making it a joy to work on the development team at LCP Media.”

Katie Rose, Marketing Director, shares:

"Anthony has a rare ability to truly listen—not just to clients, but to everyone he collaborates with. As someone who came from the onsite side and now works in marketing, I’ve seen firsthand how much he values every perspective. He takes the time to understand challenges, explore innovative solutions, and always goes above and beyond to support the team. He does so much behind the scenes and never asks for credit—he simply wants to make things better for everyone. We’re incredibly lucky to have him at LCP Media, and the truth is, we wouldn’t be where we are without him."