TourBuilder 101: A Vocabulary Guide to TourBuilder Pro vs. Go

TourBuilder 101: Welcome to Your TourBuilder Pro & Go Dictionary

Let’s face it—TourBuilder Pro and TourBuilder Go sound pretty similar, right? No wonder they get mixed up when talking about the virtual tours we offer at LCP Media. But don’t worry, we’re here to break it all down for you. In this guide, we’ll explain the differences between Pro & Go - as a BONUS, we’ll introduce TourBuilder Premium, the all-in-one package that lets you bundle both with SAVINGS!

Definition: TourBuilder Pro is your go-to for professional, high-quality property virtual tours. With one of our trained photographers, TourBuilder Pro captures detailed, immersive visuals of your entire property, giving you the polished, professional look you need to show off your community

Hack to Remember: TourBuilder PRO = PRO-fessional PRO-perty Tour

Why TourBuilder Pro Matters: TourBuilder Pro is PERFECT for showcasing your property in its entirety. A full-property tour is often the first impression potential renters get of your building, and it sets the stage for a positive, immersive experience. With TourBuilder Pro, you present the entire lifestyle of your property, making it an essential tool for those who want to make a lasting first impression and leave nothing to chance.

Definition: TourBuilder Go lets you quickly and easily capture unit-level tours with the Ricoh Theta 360° camera and the mobile TourBuilder Go app. This tool lets you capture photos, videos, and virtual tours of individual units, giving your audience a clear view of the unique spaces they’ll be considering.

Hack to Remember: TourBuilder GO = “on the go” unit-level tours with the Ricoh camera. Fast, easy captures with the GO app.

Why TourBuilder Go Matters: Unit-level tours are essential for renters, and TourBuilder Go makes creating them simple and effective. In fact, 70% of renters say they want to see unit-level features before deciding on a lease. By capturing these detailed tours with Go, you allow prospective renters to visualize themselves in your spaces, leading to better engagement. What's more, 45% of renters report making faster decisions when they can access clear, high-quality unit visuals. So, by offering easy, mobile unit tours, you not only provide renters with what they want but also help accelerate their decision-making process.

*BONUS VOCAB WORD*: TourBuilder Premium - the FULL Package 

Definition: TourBuilder Premium combines TourBuilder Pro and TourBuilder Go in one package, offering you both full-property and unit-level tours—plus 17% savings compared to purchasing them separately.

Hack to Remember: Premium = Your “Pro-Go” combo - What a PREMIUM deal

Why Premium Matters: With TourBuilder Premium, you get the complete virtual tour experience—both full-property and unit-level tours, all for less than buying them individually. This combo is ideal for those who want comprehensive virtual tours of their property and units while saving money. With both options in one package, you get a more versatile, cost-effective solution that meets all your virtual tour needs.