Virtual tours grew exponentially during the pandemic, and they are here to stay. Did you know that real estate listings with a virtual home tour get 87 percent more views? And more than half of U.S. adults who use the internet have taken a virtual tour.
LCP360 has their own custom technology for virtual tours called Panoskin. But what exactly does Panoskin do for your business and is it easy to use? In this article we will explain everything you need to know about Panoskin, how to use it, why you need it and everything it can include for your properties.
Panoskin is LCP360’s custom virtual tour software that’s designed with advanced capabilities to engage and drive conversions. It’s a lightweight viewer that requires no programming or IT experience, all you need is one simple code to embed your virtual tour to your website.
Panoskin allows property managers to have all of their digital content in one place. We can store all of your photos and 360 scenes as well as PDFs, logos and more in your Panoskin account. The platform comes with many package options, but with every package, the first year “hosting” is included.
Hosting includes content storage, maintenance, basic edits and a dedicated training and support team to help you with everything you need along the way. Schedule one-on-one or team training and receive access to a dedicated support email with your Panoskin account.
Simply put, no. While Panoskin is a virtual tour platform, you can also display other types of content including virtual staging, floor plans, site maps, info buttons and more to consolidate all essential information into one dashboard. It can simply just be 360 images stitched together to create an entirely panoramic view of the property, but it can also include multiple other types of digital content. Panoskin is a custom platform that can mold to whatever content your property needs to display to its prospects.
Panoskin not only offers multiple features for the virtual tour itself, but there are a myriad of ways to use that tour for your digital marketing purposes. Between high-quality content and a seamless user experience Panoskin is designed to deliver.
Like listing services, Panoskin aims to optimize the apartment search with high-quality content. Not only will this build visibility for you, but it will also increase lead generation.
Sometimes in-person tours just aren’t a possibility, and when COVID-19 happened it was proof that properties need to prepare for the unexpected. But taking away in-person touring also took away the human element. Using Panoskin, properties found that they could tour from a distance and keep that human element for their prospective tenants.
Panoskin virtual tours allow you to host guided tours with a virtual mirroring feature. The team member who is giving the tour can invite users by email or text message and then be able to guide the user through the property. Touring a property from the comfort of your home but also being able to ask questions along the way and get more detailed information is what Panoskin allows for.
Guided tours on Panoskin can host up to 25 individuals with high resolution and smooth navigation, and it can work on any computer or mobile device.
You can easily embed the tour onto your website. People spend 5-10x longer on websites that have embedded tours and we found that the effectiveness of Panoskin virtual tours on websites increased page views by 31 percent as well as conversions by 20 percent.
You can also embed the tour on your Facebook Page. In order to do so you have the ability to create a Custom Tab after you have hit 2,000 likes. Here are the steps to embed the tour onto Facebook.
Chatbots provide 24/7 assistance to prospects and help make the virtual leasing process easier for real estate professionals. If your website is already in use of a chatbot integrating your virtual tour is just one more way to leverage your content.
This is another way to increase visibility and accessibility to your tour. You can easily customize both your chatbot and the way your virtual tour is presented in it.
Panoskin virtual tours can benefit anyone wanting to view your property including: out of state prospects, working individuals, renters with physical obstacles and students. They are able to provide prospects with an extensive view of the property at any given time.
According to Google 67 percent of people want more virtual tours and the numbers are proof that virtual tours are an essential part of digital marketing strategy.
Below are some more stats regarding virtual tours that you need to know about.
With numbers like these it's easy to understand why a Panoskin virtual tour has a significant impact on a business and their online presence. It’s important to cut through the competition of other property’s virtual tours by using unique digital content that Panoskin can offer your company to help you stand out from the rest.
LCP360 is a National Digital Marketing company located in Chicago specializing in photography, virtual tours, 3D renderings, video animations, virtual staging, and floor plans. LCP360 offers multifamily, senior living, and many other real estate industries a creative and innovative way to showcase space. By combining the best technologies from web marketing and panoramic photography, LCP360 has developed a best-in-class virtual tour web application that lets renters virtually tour a property from any location.