LCP Media Blog

Discover the latest in digital media,
from concept to creation.

5 min read

How to Spend Your Multifamily Marketing Budget During the Coronavirus

When the coronavirus pandemic shook up the world in March, it also shook up the multifamily industry. Suddenly, multifamily marketing budgets were at a standstill. Marketers were scrambling to pivot strategy and decide on new areas to spend their...

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4 min read

Smartphone vs. DSLR Camera: What is Better Suited for Your Property Photography?

Getting the best photography for your property may not be as easy as it sounds. Deciding between professional or self-shot is the first step, but...

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4 min read

Marketing Your Apartment Development During COVID-19

According to a survey from The National Multifamily Housing Council, 53% of multifamily developers are still reporting delays in construction.

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5 min read

4 Ways to Promote Physical Distancing in Your Apartment Community

Contactless delivery. Touchless locks. Increased cleanings. The world as we know it has changed, and it’s time to adapt. Apartment communities are in...

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3 min read

How to Ensure Accessibility in Virtual Leasing

According to Internet World Stats, the Internet World Penetration Rate in North America reached up to 94.6% in 2020. In addition, The U.S. Census...

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3 min read

Best Practices for Using Your New Virtual Staging Images

The most beautiful time of the year is currently underway: photography season. Which means it’s time to start strategizing around new property...

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5 min read

Maximizing on Video: How to Get More Eyes On Your Video Content

Video is the most powerful tool on the Internet today. Video not only allows people to engage with a brand but also allows businesses to engage with...

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4 min read

Staying Productive at Home: Tips for Real Estate Professionals

In a matter of 45 days, the majority of Americans have pivoted to a new lifestyle: working from home. For real estate professionals, whether you’re a...

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5 min read

Campus Tours Go Virtual in the Wake of the Coronavirus

So you have your virtual tour, right? Then now is the time to perfect the guiding process to tackle the influx of student renters scheduling a remote...

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2 min read

Showing Off Amenities in the COVID-19 Era

For a while now, a major selling point for apartment communities has been their amenities.

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2 min read

Going Virtual: LCP Media Teams Up With Zumper

LCP360 is excited to announce that we’ve teamed up with Zumper, the largest privately held rental marketplace in the U.S.

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3 min read

7 Virtual Leasing Tools for Your Apartment Website

In the last few weeks, multifamily has had to make a sudden shift to virtual operations, moving everything from community tours to leasing efforts...

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3 min read

8 Student Housing Statistics to Consider for Your 2020 Marketing Strategy

Did you know that in preparation for last year's fall semester, the student housing market was 59.5% pre-leased in March 2019?

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3 min read

5 Reasons to Invest in Professional Property Photography

In real estate, visual content has been proven to not only be essential for engaging and converting leads, but the quality of that content acts as an...

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3 min read

Best Practices for Giving a Virtual Apartment Tour

So you’re ready to give your first virtual apartment tour to future renters. We’ve put together this complete guide to help walk you through best...

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2 min read

What's Changing with Google My Business During COVID-19?

The coronavirus seems to have altered life as we know it, including everything from our daily routines down to our business listings. As a result of...

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2 min read

LCP360 & ROOM8: Finding Apartments and Roommates in a Virtual World

We are thrilled to announce we have teamed up with ROOM8 to streamline the apartment search experience. ROOM8 is a technology company optimizing...

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3 min read

Are FaceTime Tours Enough? Alternatives to In-Person Apartment Tours

In-person apartment tours have always remained a valuable piece of the leasing process. After all, that’s where the relationship between the...

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3 min read

How Often Should You Update Google Street View?

We’re all familiar with the Google car that drives around capturing Street View across the entire globe. And as the first technology of its kind,...

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5 min read

What You're Missing in Your Apartment Digital Marketing

Is something missing in your apartment digital marketing? Potentially, with so many ideas out there, you can always find new ways to boost your...

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