LCP Media Blog

Discover the latest in digital media,
from concept to creation.

3 min read

Powerful Video Stats to Give Your Multifamily Marketing an Edge

From shifts in technology to an unprecedented pandemic, the way renters look for new apartments is much different than it was two years ago.

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3 min read

Home Staging vs. Virtual Staging for Apartment Homes

Here we present the agelong question in real estate: which is better when staging an apartment home? Home staging or virtual staging for apartment...

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3 min read

3 Ways to Audit Multifamily Apartment Photography

Photography is one of the most common marketing assets in real estate. Little do people know, it’s not something you can just set and forget.

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4 min read

3D Renderings for Apartments: What They Are and Why You Need Them

If you clicked on this, you probably have some knowledge or interest in 3D renderings for apartments.

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4 min read

Virtual Leasing Tours: 10 Reasons You Need Them Now

Virtual tours have become incredibly popular in a very short amount of time.

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2 min read

8 Tweets That Sum Up Being in Real Estate in 2020

We don’t need to tell you that 2020 was, well, interesting to say the least—especially in real estate. With all of its ups and downs, and a constant...

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4 min read

The Official Off Season Digital Marketing Checklist

Off season in real estate - especially this year - is the perfect time to dot some i’s and cross some t’s. Since 2020 brought in a ton of new digital...

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4 min read

The Property Manager's Guide to Getting Through the Holidays: Covid Edition

Similar to the rest of 2020, the holidays are looking a little different this year. With the ongoing pandemic keeping more people at home this...

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4 min read

Virtual Spec Suites Promote Safety and ROI

Speculative suites, or “spec suites,” have become the “model home” in commercial office space. These marketing tools were designed to entice a broad...

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3 min read

The Property Manager's Guide to Virtual Tours

There’s no shortage of benefits virtual tours can provide in real estate. Not only do renters service them, but property managers can learn and...

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4 min read

5 Ways to Improve Your Self-Storage Website in 2021

For most real estate professionals, especially self-storage facilities, websites have become the main resource for delivering information about a...

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3 min read

3 Virtual Tour Ideas for Apartments in 2021

Now that many real estate businesses are integrating virtual tours into their marketing strategies, it will take more effort to get tours to stand...

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5 min read

Renters Craving Safety, Flexibility and Confidence that Come with Apartment Living

Cleanliness, work-from-home -- and now even learn-from-home -- are rising to the top of curiosities among prospective residents looking to move into...

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1 min read

Apartment Pre-Leases 53% of Units During Pandemic with Help of Renderings from LCP360

Pre-leasing is no easy endeavor for new multifamily communities, but throw in an unprecedented pandemic, and the results can be wildly uncertain. The...

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3 min read

6 Drone Marketing Tips for Real Estate Pros

Real estate drone marketing has become an impactful media type in the last five years. And it’s not hard to see why. Drone marketing offers a...

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9 min read

Q&A with Lincoln: COVID Marketing Insights for Multifamily

The 2020 pandemic has truly reshaped how multifamily professionals operate. Now more than ever, renters are turning to digital tools like virtual...

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3 min read

5 Leasing Agent Training Tools You Need to Succeed

Leasing virtually can be a bit of an adjustment for experienced and new multifamily professionals. That’s why we’ve put together a list of leasing...

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3 min read

5 Rental Property Listing Mistakes to Avoid

How to market a property has changed immensely, but one thing that hasn’t changed is the importance of upkeeping those listings. Despite the...

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4 min read

Planning Ahead: 4 Ways to Audit Your Digital Assets for 2021

The end of the year is quickly approaching, and many real estate professionals are already preparing for the new year.

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2 min read

Real Estate Staging Tips for the Holidays That Won't Date Your Photos

It seems that every year, October sparks the start of an ongoing marathon of holidays. Everything from Halloween and Thanksgiving to Christmas,...

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