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4 min read
Video Tours vs. Virtual Tours: Which Do You Need?
Video tours, virtual tours, in-person tours—with so many different options, how do you choose what’s best for your community?
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3 min read
5 Marketing Ideas for Your 2021 Apartment Lease-Up
Currently have an apartment in development this year? Take a look below for 5 marketing ideas for apartment lease-up in 2021 that will help you...
4 min read
Inside Renters' Minds: Demands and Desires for Apartment Living
Do you wish you could read renters’ minds? While multifamily professionals may not be able to determine everything renters are thinking, we can get a...
4 min read
Tips and Tricks to Optimize Google My Business Listings in 2021
The beginning of a new year brings so many opportunities to start fresh and revamp any out of date content—especially on your Google My Business...
3 min read
Powerful Video Stats to Give Your Multifamily Marketing an Edge
From shifts in technology to an unprecedented pandemic, the way renters look for new apartments is much different than it was two years ago.
3 min read
Home Staging vs. Virtual Staging for Apartment Homes
Here we present the agelong question in real estate: which is better when staging an apartment home? Home staging or virtual staging for apartment...
3 min read
3 Ways to Audit Multifamily Apartment Photography
Photography is one of the most common marketing assets in real estate. Little do people know, it’s not something you can just set and forget.
4 min read
3D Renderings for Apartments: What They Are and Why You Need Them
If you clicked on this, you probably have some knowledge or interest in 3D renderings for apartments.
4 min read
Virtual Leasing Tours: 10 Reasons You Need Them Now
Virtual tours have become incredibly popular in a very short amount of time.
2 min read
8 Tweets That Sum Up Being in Real Estate in 2020
We don’t need to tell you that 2020 was, well, interesting to say the least—especially in real estate. With all of its ups and downs, and a constant...
4 min read
The Official Off Season Digital Marketing Checklist
Off season in real estate - especially this year - is the perfect time to dot some i’s and cross some t’s. Since 2020 brought in a ton of new digital...
4 min read
The Property Manager's Guide to Getting Through the Holidays: Covid Edition
Similar to the rest of 2020, the holidays are looking a little different this year. With the ongoing pandemic keeping more people at home this...
4 min read
Virtual Spec Suites Promote Safety and ROI
Speculative suites, or “spec suites,” have become the “model home” in commercial office space. These marketing tools were designed to entice a broad...
3 min read
The Property Manager's Guide to Virtual Tours
There’s no shortage of benefits virtual tours can provide in real estate. Not only do renters service them, but property managers can learn and...
4 min read
5 Ways to Improve Your Self-Storage Website in 2021
For most real estate professionals, especially self-storage facilities, websites have become the main resource for delivering information about a...
3 min read
3 Virtual Tour Ideas for Apartments in 2021
Now that many real estate businesses are integrating virtual tours into their marketing strategies, it will take more effort to get tours to stand...
5 min read
Renters Craving Safety, Flexibility and Confidence that Come with Apartment Living
Cleanliness, work-from-home -- and now even learn-from-home -- are rising to the top of curiosities among prospective residents looking to move into...
1 min read
Apartment Pre-Leases 53% of Units During Pandemic with Help of Renderings from LCP360
Pre-leasing is no easy endeavor for new multifamily communities, but throw in an unprecedented pandemic, and the results can be wildly uncertain. The...
3 min read
6 Drone Marketing Tips for Real Estate Pros
Real estate drone marketing has become an impactful media type in the last five years. And it’s not hard to see why. Drone marketing offers a...
9 min read
Q&A with Lincoln: COVID Marketing Insights for Multifamily
The 2020 pandemic has truly reshaped how multifamily professionals operate. Now more than ever, renters are turning to digital tools like virtual...