LCP Media Blog

Discover the latest in digital media,
from concept to creation.

3 min read

How Your Multifamily Community Can Be "Mobile First"

The digital marketing landscape is ever changing, not only in the multifamily industry but for business across the board. Today, most businesses have a good grip on the new digital reality, it's unconventional for property’s to not have a website,...

Read More

4 min read

How to Take the Best Apartment Photos with Your Smartphone

Did you know you’re likely carrying around a camera that can produce professional-looking photos and cinematic video? In fact, you don’t leave the...

Read More

3 min read

Leasing Agents: 3 Reasons to Learn How to Create Apartment Virtual Tours

Leasing agents are ever adaptable to the constant changes happening within the multifamily industry. Between virtual tours and virtual leasing...

Read More
hands holding clock in the air

6 min read

22 Time Management Tips for Leasing Teams in 2022

If one of your New Year’s resolutions was to spend less time stressed out and more time enjoying what you love, then you are like so many others,...

Read More

2 min read

New Ways to Track Your Virtual Tours, Now on Panoskin (in Beta)

LCP360 is excited to introduce Reporting Tool 2.0 to the Panoskin Dashboard! The new Reporting Tool involves a new look and new ways to track your...

Read More

3 min read

Multifamily Website Tips and Tricks to Keep Renters Engaged

Between videos, virtual tours, and chatbots, website design can give multifamily marketers a collection of features to build their marketing strategy...

Read More

3 min read

4 Multifamily Marketing Trends to Fuel Your Strategy in 2022

It’s a new year and it’s time for a fresh start in the multifamily industry. Over the past decade, the industry has seen so much growth. Multifamily...

Read More

2 min read

Student Housing Marketing: How to Keep Up with Gen Z's Digital Demands

Gen Z has completely redefined the student housing market. In order to remain at the cutting edge of the industry, you need to have a foolproof...

Read More

4 min read

Meet Jennifer, Director of Operations at LCP360

As the Director of Operations, Jennifer Alesse always has a hand in client projects from scheduling photo shoots to communicating with our...

Read More

3 min read

Are Self-Service Tools the Future for Multifamily?

Renters have become more comfortable with the idea of self-service tools in the last few years. Self-service tools can consist of self-service...

Read More

3 min read

How to Bring the Hype of Smart Home Features to Senior Living

When people think of smart home features, what comes to mind is usually tech-savvy millennials. They have smartphones and devices all synced up to...

Read More

3 min read

5 Virtual Leasing Tools to Save Your Leasing Team More Time

Before the pandemic, the idea of virtual leasing was just that, an idea. But the pandemic shifted the entire landscape of the multifamily industry...

Read More

3 min read

3 Ways to Make SnapChat Work For Your Student Housing Marketing Strategy

A strong social media presence is essential for marketers, but it's not as simple as having a Facebook page or an Instagram account. There are many...

Read More

4 min read

The Pros and Cons of Virtual Staging in Real Estate

The real estate market once consisted of renters and buyers finding a clip in the newspaper and driving from property to property to decide where...

Read More

4 min read

How to Build Back Confidence in Your Senior Living Community

Senior living communities were highly impacted by the coronavirus pandemic. Between caregiver burnout and residents’ lack of trust in safety...

Read More

2 min read

Get to Know Klaudia Marzec, Client Success Manager

After taking an internship as a digital content advisor with LCP360, Klaudia Marzec didn’t know her role would develop into something much more....

Read More

3 min read

3 Ways Apartments Can Improve Contactless Leasing

The year 2020 changed the way many companies do business, especially the multifamily industry. In order to remain competitive in such a difficult...

Read More

4 min read

How To Get More Positive Apartment Reviews With Photography

Building trust and credibility is essential in the multifamily industry. With prospective renters trying to decide which community is right for them,...

Read More

3 min read

4 New Amenity Trends Renters Now Crave in Their Apartment Hunt

During the pandemic, renters searched for new amenities in their apartment search. Luxury amenities used to be all the rage, from fancy fitness...

Read More