LCP Media Blog

Discover the latest in digital media,
from concept to creation.

3 min read

Multifamily Website Tips and Tricks to Keep Renters Engaged

Between videos, virtual tours, and chatbots, website design can give multifamily marketers a collection of features to build their marketing strategy and help keep prospective renters visiting their websites engaged.

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3 min read

4 Multifamily Marketing Trends to Fuel Your Strategy in 2022

It’s a new year and it’s time for a fresh start in the multifamily industry. Over the past decade, the industry has seen so much growth. Multifamily...

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2 min read

Student Housing Marketing: How to Keep Up with Gen Z's Digital Demands

Gen Z has completely redefined the student housing market. In order to remain at the cutting edge of the industry, you need to have a foolproof...

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4 min read

Meet Jennifer, Director of Operations at LCP360

As the Director of Operations, Jennifer Alesse always has a hand in client projects from scheduling photo shoots to communicating with our...

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3 min read

Are Self-Service Tools the Future for Multifamily?

Renters have become more comfortable with the idea of self-service tools in the last few years. Self-service tools can consist of self-service...

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3 min read

How to Bring the Hype of Smart Home Features to Senior Living

When people think of smart home features, what comes to mind is usually tech-savvy millennials. They have smartphones and devices all synced up to...

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3 min read

5 Virtual Leasing Tools to Save Your Leasing Team More Time

Before the pandemic, the idea of virtual leasing was just that, an idea. But the pandemic shifted the entire landscape of the multifamily industry...

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3 min read

3 Ways to Make SnapChat Work For Your Student Housing Marketing Strategy

A strong social media presence is essential for marketers, but it's not as simple as having a Facebook page or an Instagram account. There are many...

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4 min read

The Pros and Cons of Virtual Staging in Real Estate

The real estate market once consisted of renters and buyers finding a clip in the newspaper and driving from property to property to decide where...

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4 min read

How to Build Back Confidence in Your Senior Living Community

Senior living communities were highly impacted by the coronavirus pandemic. Between caregiver burnout and residents’ lack of trust in safety...

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2 min read

Get to Know Klaudia Marzec, Client Success Manager

After taking an internship as a digital content advisor with LCP360, Klaudia Marzec didn’t know her role would develop into something much more....

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3 min read

3 Ways Apartments Can Improve Contactless Leasing

The year 2020 changed the way many companies do business, especially the multifamily industry. In order to remain competitive in such a difficult...

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4 min read

How To Get More Positive Apartment Reviews With Photography

Building trust and credibility is essential in the multifamily industry. With prospective renters trying to decide which community is right for them,...

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3 min read

4 New Amenity Trends Renters Now Crave in Their Apartment Hunt

During the pandemic, renters searched for new amenities in their apartment search. Luxury amenities used to be all the rage, from fancy fitness...

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2 min read

How To Market Your City Apartment During COVID-19

Before COVID-19, cities were bustling with renters. Once the pandemic hit, renting slowed down and the industry took a hit. But the 2021 rental...

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1 min read

Panoskin by LCP360 Now Supported by Zillow

When you’ve spent the time to create a virtual tour, you want it to be visible to people on all different internet listing services. So wouldn’t it...

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3 min read

How To Increase Occupancy With TikTok For Apartment Marketing

Social media is always an excellent resource for marketing apartment communities. Instagram, Facebook, and Twitter can help you sell your community...

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5 min read

QR Codes Soared During COVID-19, Why Should Multifamily Properties Keep Them?

QR codes have been around for almost 20 years, long before the pandemic. But the real estate industry had not taken advantage of them just yet....

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