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4 min read
Lease-Up vs. Stabilized: What Content Does Your Property Need?
You might have the most beautiful community in the area, but if prospects cannot see it online, you are missing out on a lot of leads.
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4 min read
How Photorealistic Renderings and Virtual Tours are Changing the Way Senior Living Communities Lease-Up
With all of the baby boomers expected to reach the age of 65 by 2029, senior living developers are pushing to meet this upcoming demand. By that...
4 min read
How to Increase Occupancy in Senior Living Communities
At one point or another, most communities will suffer from low occupancy. While it’s difficult to ensure there are no vacant units, there are steps...
5 min read
12 Marketing Ideas for Your Next Apartment Lease-Up
Hard hats, construction fences and temporary, hard-to-find leasing offices can make that next apartment lease-up quite a challenge. How do you get...
4 min read
7 Tips and Tricks to Meet Pre-Leasing Goals
While your community is under construction, you have a lot to do. You have just set your pre-leasing goals and you are ready to get down to business....
5 min read
Rental Marketing Ideas You Need for 2020
We don’t need to tell you that rental marketing has become increasingly complicated over the past decade - and we’re sorry to remind you that only a...
6 min read
8 Internet Marketing Strategies for Storage Facilities
If you’re like me, you probably have needed to use a self-storage service at some point in your life. The self-storage industry is a market that will...
3 min read
Senior Living Technology Trends to Know for 2020
Over the years, research has shown us just how reliant seniors have become on technology. Whether for entertainment, or for assisting in specific...
4 min read
5 Unique Ways to Generate Commercial Real Estate Leads
Gone are the days of relying on cold calling to generate commercial real estate leads. While still a great tactic, digital tools will need to be put...
3 min read
Hiring a 360 Photographer? What You Need to Know
Virtual tours have become an exciting new marketing tool for all business types. From commercial office spaces to restaurants and retail, 360...
9 min read
20 Off-Season Leasing Tips to Prepare for Winter
Well, it’s finally here. The dreaded off-season for apartment renting. And finding new ways to market apartments during this time can be tricky.
2 min read
18 Examples of Apartment Photos that Helped Lease Units Faster
Let’s face it, with all of the new digital marketing technology out there right now, real estate photography may seem like small priority.
7 min read
Here's How to Help Families Narrow Down Their Senior Living Options
With so many senior housing communities to choose from, it can be difficult for prospective residents to narrow down their options. However, with the...
3 min read
What Renters Really Want to See on Your Apartment Tour
We often cover the “how” and “why” of apartment renting tactics for consumers, but now we’re here to talk about the what.
6 min read
5 Best Practices for Google Business Profile Photos
Managing your online reputation should be a constant task because every time someone finds your Google My Business page, that becomes another...
8 min read
5 Apartment Marketing Strategies You Need to Fight Slow Lease Velocity
Every apartment manager dreams of leasing out all of their units in no time, but the reality is that you need a solid marketing strategy to avoid the...
4 min read
How to Turn Your Apartment's Website Into a Conversion Machine
Get this: research has shown that only a quarter of leads are actually sales-ready, while the other 75% often become dead ends. So how in the world...
4 min read
5 Powerful Content Marketing Ideas for Apartments
As a marketer, you’ve definitely heard the words “content marketing strategy” and “content management” thrown around at least once or twice. The...
5 min read
What's Missing in Your Apartment SEO Strategy?
No one needs to be told that if their website isn’t generating leads, ranking on Google, or driving any traffic, it’s probably overdue for a SEO...
5 min read
Virtual Staging vs. Real Staging: What Fits Your Budget?
It’s the most wonderful time of the year! Ah yes, budget season.