Real People, Unreal Tech: Whitney Sullender.

Whitney Sullender, Executive Vice President of Sales

Whitney brings over 22 years of experience in the multifamily industry. Beyond her expertise, Whitney’s fun, approachable nature and dedication to building strong relationships make her a natural fit in LCP Media's culture of trust and innovation. Let’s get to know what drives her and why she’s such a great leader at LCP Media.

1. How would you describe your leadership style?

"Fair, motivational, and client-centric. For me, it’s about empowering my team to be their best while making sure our clients always come first. I believe when you take care of your people, they take care of the clients, and that’s what I strive for every day at LCP Media."

2. What’s the most rewarding part of being the EVP of Sales at LCP Media?

"Seeing how our products make a real difference for clients. TourBuilder, for instance, helps leasing teams connect with prospects effortlessly, which ultimately helps people find their homes more easily. Being part of something that simplifies such an important process is incredibly fulfilling."

3. If you could switch jobs with anyone at LCP Media for a day, who would it be and why?

"I’d love to swap roles with the development team for a day. They’re always working their magic behind the scenes to bring innovative solutions to life, and I’d love to get a glimpse of how they do it!"

4. What’s your go-to productivity hack for busy days?

"I love using tools like ChatGPT and Grammarly to speed up my emails, but honestly, I’m a huge fan of time-blocking. It’s simple but effective—if it’s not on my calendar, it’s not getting done."

5. What’s your favorite thing to do to unwind outside of work?

"Interior design is my creative outlet, but hosting friends and family is what I really enjoy. There’s nothing better than good food, great drinks, and spending time with people I care about."

6. If you could have dinner with any three people, dead or alive, who would they be and why?

"Just one—Oprah Winfrey. She’s interviewed some of the most influential people in the world, and I’d love to hear her insights and stories from all those conversations. Can you imagine the wisdom she’s gathered over the years?"

7. What’s a fun fact most people don’t know about you?

"I’m a crazy cat lady! I love animals, and if it were up to me, my house would be full of cats. My husband draws the line, though!"

8. What advice would you give someone just starting out in the multifamily space?

"Congrats—you’ve entered an amazing industry. We work hard and play hard, but relationships are everything. It’s a small world, so always be genuine and never burn bridges."

Whitney’s personality shines through in every answer. Whether she’s at work empowering her team or at home hosting friends and family, she brings a sense of warmth, professionalism, and fun to everything she does.

Want to connect with Whitney?
October is packed with travel! Whitney will be attending several key industry events:

• WAM (Women in Asset Management): October 7-9, Frisco, TX
• SMASH (Senior Care Marketing & Sales Summit): October 14-16, Las Vegas, NV
• OPTECH (NMHC OPTECH Conference & Expo): October 21-23, National Harbor, MD

Feel free to reach out to her at any of these events to connect and learn more about LCP Media!