4 Ways to Market Your Apartment Community on Instagram
Every year comes a new wave of renters deciding whether to stay at their current apartment community or search for a new one. Using social media to...
2 min read
Caitlin Golden : May 19, 2023 2:00:00 PM
In celebration of Customer Appreciation Day, we had the opportunity to interview two esteemed clients, Nick Griffin, and Victoria Luke, to gain their insights and experiences working with LCP Media. As Operations Manager and General Counsel at Olympic Management, Nick shares his advertising and content creation perspectives. On the other hand, Victoria, the Marketing Director at Soundwest Group, offers her insights on the real estate industry and the benefits of LCP Media's services.
Q: How long have you been in the industry and with your current company?
Nick Griffin (Olympic Management): I have been in the industry for four years, and I've been with Olympic Management during that entire period.
Victoria Luke (Soundwest Group): I have been in the industry for over 25 years and have been with Soundwest Group for almost six years.
Q: What challenges were you facing, and what motivated you to solve them?
Nick Griffin (Olympic Management): We faced the challenge of modernizing our operations to meet the demands of an increasingly digital marketplace. The motivation behind solving these challenges was to stay competitive and relevant in the industry.
Victoria Luke (Soundwest Group): We always strive to stay ahead of our competition and align our marketing strategies with our demographic's preferences. LCP offered us the latest and greatest options, including virtual staging, 360 tour options, digital renderings, 3D floorplans, and professional photography. These tools motivated us to effectively enhance our marketing efforts and lease up our properties.
Q: Why did you choose us over the competition?
Nick Griffin (Olympic Management): We chose LCP Media over the competition primarily due to their competitive pricing and licensing options. They offered us a cost-effective solution that aligned with our budgetary constraints.
Victoria Luke (Soundwest Group): LCP360 stood out as a one-stop shop for all our marketing needs, saving us the hassle of working with multiple vendors. Having a dedicated point person like David, who was always available and a problem solver, was also a significant factor. The exceptional customer service at LCP360 sets them apart from the competition.
Q: How did you use our product/service, and how did you find that process?
Nick Griffin (Olympic Management): We used LCP Media's product for advertising purposes. The content creation process was incredibly user-friendly, and we were impressed by the exceptional customer service we received throughout the process.
Victoria Luke (Soundwest Group): We collaborated with our representative David to create a scope that best suited our project's needs. The process was smooth and efficient. We had the opportunity to try out the latest tools like Tour Builder Pro and Tour Builder Go, giving us flexibility in marketing our various unit offerings.
Q: How have you benefited from using our product/service?
Nick Griffin (Olympic Management): LCP Media's product/service greatly benefited us. It has helped us produce superior marketing content, improving visibility and engagement with our target audience.
Victoria Luke (Soundwest Group): The lease-up process has been significantly streamlined with LCP Media's services. Our leasing staff can utilize iPads to showcase real-time availability, 360 virtual tours, renderings, 3D floorplans, and professionally staged photography and drone footage. These tools have been instrumental in attracting prospective tenants.
Q: What was your favorite thing about working with LCP Media?
Nick Griffin (Olympic Management): My favorite thing about working with LCP Media was collaborating with their employees to create outstanding marketing content. Their expertise and dedication were evident throughout the process, making our experience enjoyable.
Victoria Luke (Soundwest Group): Excellent customer service, staying ahead of new trends, fast turnaround times, and flexibility in meeting our deadlines were all standout aspects of working with LCP Media. The ability to purchase our own camera for 360 tours and LCP's editing services and dashboard has been invaluable in streamlining our operations.
Nick Griffin and Victoria Luke have provided valuable insights into their experiences working with LCP Media. The seamless content creation process, exceptional customer service, and the ability to stay ahead of industry trends were among the key factors that made LCP Media their preferred choice. As we celebrate Customer Appreciation Day, we are grateful for the trust and support of clients like Nick and Victoria, and we remain committed to delivering top-notch solutions that drive their success in the digital marketplace.
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