McKenna Hogan

McKenna is a Marketing Associate at LCP360, with a focus in content, email campaigns and social media management.

GMB Tips Blog Header

3 min read

5 Tips for Your Google My Business as the Country Reopens

As many states across the U.S. prepare to reopen to the public during COVID-19, business operations can begin navigating this new normal. In doing so, companies should prepare their digital assets, including their Google listings.

Read More

3 min read

5 Things You Can Do With a Virtual Tour from LCP360

As virtual tours single-handedly take over the real estate industry, it’s essential to understand their capabilities to maximize your results.

Read More

2 min read

16 Stunning Apartment Virtual Staging Before and After Photos

Although businesses are starting to open up across the U.S., it’s likely you won’t be finding an influx of renters flooding your inbox asking for...

Read More

4 min read

Smartphone vs. DSLR Camera: What is Better Suited for Your Property Photography?

Getting the best photography for your property may not be as easy as it sounds. Deciding between professional or self-shot is the first step, but...

Read More

4 min read

Marketing Your Apartment Development During COVID-19

According to a survey from The National Multifamily Housing Council, 53% of multifamily developers are still reporting delays in construction.

Read More

3 min read

How to Ensure Accessibility in Virtual Leasing

According to Internet World Stats, the Internet World Penetration Rate in North America reached up to 94.6% in 2020. In addition, The U.S. Census...

Read More

3 min read

Best Practices for Using Your New Virtual Staging Images

The most beautiful time of the year is currently underway: photography season. Which means it’s time to start strategizing around new property...

Read More

4 min read

Staying Productive at Home: Tips for Real Estate Professionals

In a matter of 45 days, the majority of Americans have pivoted to a new lifestyle: working from home. For real estate professionals, whether you’re a...

Read More

5 min read

Campus Tours Go Virtual in the Wake of the Coronavirus

So you have your virtual tour, right? Then now is the time to perfect the guiding process to tackle the influx of student renters scheduling a remote...

Read More

3 min read

8 Student Housing Statistics to Consider for Your 2020 Marketing Strategy

Did you know that in preparation for last year's fall semester, the student housing market was 59.5% pre-leased in March 2019?

Read More

3 min read

5 Reasons to Invest in Professional Property Photography

In real estate, visual content has been proven to not only be essential for engaging and converting leads, but the quality of that content acts as an...

Read More

3 min read

Are FaceTime Tours Enough? Alternatives to In-Person Apartment Tours

In-person apartment tours have always remained a valuable piece of the leasing process. After all, that’s where the relationship between the...

Read More

3 min read

How Often Should You Update Google Street View?

We’re all familiar with the Google car that drives around capturing Street View across the entire globe. And as the first technology of its kind,...

Read More

2 min read

Coronavirus Precautions: How Virtual Tours Help Maintain Regular Business

Schools are closing, events are canceling, and as of yesterday, the U.S. declared a travel ban to Europe. As necessary safety precautions are put...

Read More

5 min read

Does Virtual Staging Work? Everything You Need to Know

Virtual staging may be gaining interest within the real estate industry, but this digital tool, for some reason, is still working hard to prove its...

Read More
Wedding Venue Hero Image

5 min read

7 Wedding Venue Marketing Ideas You Need to Stand Out

Very recently a colleague of mine told me that she and her fiancé almost booked a venue without even visiting it. Crazy, right?

Read More

4 min read

Amazing Apartment Marketing Ideas (For Any Budget)

Every apartment community is different - which means their marketing must be different as well.

Read More

3 min read

3 Reasons Long-Term Renting is Projected to Increase in 2020

Vertical Rent says it best: “each time you turn over a rental unit, you increase your operating costs.”

Read More

5 min read

8 Iconic TV Show Residences that Could Have Used Digital Content

Let’s face it, if some of our favorite TV show hangout spots were up for sale in 2020, their business listings would be, well, lacking.

Read More