5 Things You Can Do With a Virtual Tour from LCP360

As virtual tours single-handedly take over the real estate industry, it’s essential to understand their capabilities to maximize your results.

With Panoskin, there’s an endless amount of possibilities. From high-quality content and a seamless user experience to customizable features, Panoskin is designed to deliver.

Below, we’ve gathered a few unique ways we recommend using your tours that have proven to yield results.

About TourBuilder virtual tours

TourBuilder is LCP Media's custom virtual tour software that’s designed with advanced capabilities to engage and drive conversions.

Some features include:

• Customization
• Easy sharing and embedding
• Analytics tracking
• Virtual mirroring for guided tours
• Includes photography (still photos)
• Can display 3D renderings
• Floor plan add-on options
• Call-to-action links

TourBuilder is a lightweight viewer that requires no programming or IT experience—all that is necessary is a straightforward code used to embed your virtual tour to your website. A step-by-step process can be found here.

Below are 5 things you can do with a virtual tour from LCP360 to maximize your virtual leasing strategy.

Integrate your virtual tour with listing services

Internet listing services - or ILS systems - such as Zumper and Apartments.com, are becoming a go-to resource among modern-day renters. For multifamily, listing properties on major rental marketplaces helps ease the renting process, increase awareness, and generate more leads.

Like listing services, TourBuilder aims to optimize the apartment search with a high-quality content experience. This makes this kind of integration perfect for engaging and converting future prospects.

Integrating your TourBuilder virtual tour with various property systems will not only build visibility but will also increase lead generation and streamline the leasing process.

TourBuilder is currently integrated with:

• Apartments.com
• Apartments List
• Zillow
• Realtor.com
• Rent.
• And many more

If you only have a TourBuilder tour and are not signed up with an ILS yet, our team will work with you to make sure your tours appear on listing sites that we integrate with.

Host a guided tour

In the era of COVID-19, in-person tours aren’t as standard. More Americans are looking for alternatives to in-person guided tours.

The challenge is that in-person tours are incredibly important. Without them, you lose that human element.

With TourBuilder, that human element doesn’t have to be lost.

Panoskin virtual tours allow you to host guided tours with a virtual mirroring feature. The team member giving the tour invites users by email and then guides the user through the property.

Guided tours on TourBuilder can host up to 25 individuals with high resolution and smooth navigation (unlike some virtual tour alternatives, such as video call tours) and will work on any computer or mobile device.

Embedding on Facebook

An excellent way to build visibility on your property listings is to embed your Panoskin virtual tour onto Facebook.

Facebook’s Marketplace has been a massive domain for rental searches since its fruition and continues to be one of the top resources for renters.

If your Facebook page has 2,000 likes or more, you can create custom tabs to embed virtual tours.

Instead of only providing images of your community on social media, add your TourBuilder tours to give prospects an engaging and informative tool to help decision-making.

Learn how to embed your TourBuilder tour to Facebook here.

Embed to your website

People spend 5-10x longer on websites that have embedded virtual tours.

In a case study looking at the effectiveness of TourBuilder virtual tours on websites, we found that they increased page views by 31% and conversions by 20%.

“On average, this study found that TourBuilder virtual tours improve engagement on the gallery page, reduce the initial need to schedule a tour, and ultimately lead to an increase in website form submissions.”

In short, TourBuilder virtual tours have proven to increase engagement as well as dwell time when embedded in a website, therefore increasing lead generation.

The easiest and best way to ensure prospects find your virtual tour is by placing it on the very first page they see when accessing your website—this could be in the top corner of the page or under a gallery tab.

Learn how to embed your TourBuilder tour to your website here.

Add TourBuilder to a chatbot

In recent developments, chatbots have become a website staple in real estate.

Due to their ability to provide 24/7 assistance to prospects, they have managed to make the virtual leasing process easier for real estate professionals as well as more informative for renters.

If your website already has a chatbot, integrating your virtual tour is another way to leverage your content.

By embedding virtual tours into your website's chatbot, you can increase visibility and accessibility to your tour. The best part about this process is how easy it is to integrate your Panoskin tour into a chatbot.

All it takes is our team whitelisting your chatbot domain, and your tour will be good to go.

Take a look at Veere Apartments integration below.

In this case, their tour is connected to CTAs to increase conversions and the sales process.

The best part about this tactic is the ability to customize both your chatbot and the way your virtual tour is presented in it. Make your tour the first thing prospects see, or have it listed with other advanced digital tools for them to scroll through.

TourBuilder tours are multidimensional tools designed to convert

TourBuilder is unlike any other virtual tour solution. Not only is it easy to use, but it’s also highly efficient in engaging and converting leads.

To make the most of the switch to virtual tours and maximize marketing efforts, include these tactics for leveraging your TourBuilder virtual tours.