3 Reasons Renters Will Sign A Lease Sight Unseen

Times have changed. Leasing agents and property managers have had to find a way to connect with prospective tenants without being in person. So, how can you sell someone on signing a lease sight unseen? 

Here are a few reasons why renters would consider leasing without an in person tour.

Transparency is a must

One of the most important aspects for renters who are considering signing a lease sight unseen is the leasing agent or property manager’s transparency.

When connecting with potential tenants it's important to be upfront about all that is offered at your property. Whether that be the appliances included, the amenities or any move in recommendations. 

Getting an idea upfront about the tenant’s move in date, price range, pet policies and any other basics can help make the prospective tenant feel more comfortable about continuing the process of signing a lease.

Plenty of Multimedia

With the current state of the pandemic, conducting business virtually has become widespread. Whether someone is ordering food, applying for a job, making a reservation or corresponding with someone, people do everything online now. 

So why not make it easier for prospective renters to lease an apartment online? An easy way to make that happen is including plenty of multimedia on your website.

Providing floor plans and pictures is the first step, but there are many other elements that can add value. Allowing tenants to go on a virtual walkthrough or providing them with a 3D virtual tour can help add to their experience and ultimately sway their decision into signing a lease sight unseen. 

A new survey from Zumper found that 72 percent of renters would sign a lease sight unseen if they took part in a virtual tour first and 90 percent would be more interested in a listing if it offered a 3D tour over one that didn’t.

Not only can they see the building and the grounds, but you can also give them the experience of touring a model apartment. With adding 3D staging they can easily picture what it would be like to live there. 

Be a Resource

Agreeing to sign a lease sight unseen isn’t just about taking a tour of the building, but also the area the building is in. Leasing agents and property managers can provide insight on the surrounding area.

Directing tenants to social media pages of people who live in the area or send them to Nextdoor so they can learn about the neighborhood. Making yourself available and easing the process for them can help when they make that ultimate decision to sign the lease. 

To help provide you with these resources contact our team today to discuss the digital marketing experience we can provide.

LCP360 is a National Digital Marketing company located in Chicago specializing in photography, virtual tours, 3D renderings, video animations, virtual staging, and floor plans. LCP360 offers multifamily, senior living, and many other real estate industries a creative and innovative way to showcase space. By combining the best technologies from web marketing and panoramic photography, LCP360 has developed a best-in-class virtual tour web application that lets renters virtually tour a property from any location.