LCP Media Blog | Marketing Insights for Multifamily, CRE, Senior Living and Hospitality

LCP Media Wrapped 2024: Our Year in Replay

Written by Katie Rose | Dec 20, 2024 2:47:10 PM

As 2024 comes to a close, we’re pressing play on a recap of all the ways we helped properties shine this year. Inspired by the Spotify Wrapped trend, we’re highlighting the standout moments, top stats, and unforgettable partnerships that defined a truly remarkable year for LCP Media. From delivering over 10,000 virtual tours to completing thousands of photography shoots and hundreds of 3D projects, we’re proud to have enhanced not only the quality of our work but also the tools that make it even more impactful.

With your trust and collaboration, we’ve hit all the right notes in creating impactful real estate marketing solutions—from virtual tours to 3D services and everything in between. Let’s dive into the hits!

Track 1: Virtual Tours – A Record-Breaking Year 

 

This year, we delivered:

  • 730 TourBuilder Pro virtual tours showcasing professional property tours with immersive, high-quality experiences.
  • 9,284 TourBuilder Go virtual tours, helping prospects explore unit-level tours with unmatched detail.

More Than Just Tours – The Tools That Set Us Apart

We’re not only proud of the volume of tours we’ve created but also enhancing cutting-edge tools we’ve previously developed to maximize their impact:

  • TourBuilder Sync: Seamless integration across platforms ensures your virtual tours are always up-to-date and accessible, saving you time and improving consistency. This year, we focused on strengthening our integrations to help you work smarter, not harder. We’re especially proud of our integration with Yardi RentCafe, which pushes virtual tours directly to the RentCafe website, making it easier than ever for prospects to explore your properties. Learn More! 

  • TourBuilder Insights: Empowering property teams with performance analytics that track how tours engage prospects, offering actionable data to drive leasing success. 

  • TourBuilder Connect: Real-time virtual touring capabilities allow leasing teams to interact with prospects, showcasing properties in a personalized way—even from miles away.
  • TourBuilder Clips: AI-generated short video clips of your tours, perfect for sharing on social media, embedding in email campaigns, or highlighting specific amenities - Now enhanced with direct URL links, making it easier than ever to share specific features of your property with prospects through email or social media.


We’ve also enhanced the look and feel of TourBuilder itself, improving the platform’s interface and call-to-action buttons to deliver a better virtual tour experience for users. Additionally, we’ve continued to grow and improve our integrations, ensuring your marketing ecosystem works seamlessly together.

 

2024 Top Hit: Virtual Tour of the Year

Verve West Lafayette 
Our team at LCP Media selected this virtual tour as our Virtual Tour of the Year because it highlighted the property’s stunning design, luxurious amenities, and seamless usability. From dynamic transitions to polished visuals, this tour set the bar for what virtual experiences can accomplish. Also, have you ever seen a metal slide go into the leasing office? SO COOL!

Check it Out!


 

Track 2: Photography that Captured the Spotlight

 

Our professional photography services captured properties in their best light with:

  • 2,548 photo shoots completed in 2024, delivering stunning visuals tailored to each property’s unique features.

From gorgeous photography that captures every detail to dynamic drone services that showcase properties from breathtaking aerial perspectives, we’ve got every angle covered. Our nationwide network of skilled photographers ensures your spaces are captured beautifully, while our drone services provide unique views that elevate your marketing. Together, these offerings create a visual story that highlights the very best of your property, inside and out!

 

2024 Top Hit: Photoshoot of the Year

444 Social 
This project earned its spot as our Photoshoot of the Year for its ability to capture the property’s personality in every shot. From beautifully interiors to inviting outdoor spaces (just look at that lake view), the images from this shoot became the backbone of a successful marketing campaign.


 

Track 3: 3D Services that Elevated the Game

 From detailed renderings to floor plans and virtual staging, our 3D visualizations helped properties stand out in 2024. Each project was meticulously crafted by our incredibly talented in-house artists, who approach every detail with timeliness and care. We take pride in our precision—down to the stitching on virtual furniture—and strive to ensure every visual reflects exactly what our clients imagine. Whether it’s showcasing a future space or helping pre-lease a community, our 3D services elevate the way prospects envision their next home.

  • 520 3D projects, including custom renderings, virtual staging, floor plans, and site maps

 

2024 Top Hit: 3D Project of the Year

ATX Tower
We selected this as our 3D Project of the Year because it redefined how prospects envision a space. Through expertly rendered visuals and virtual staging, this project captured attention and helped secure pre-leases even before construction was completed.

Check it Out! 

 

Track 4: About LCP Media – Our Greatest Hits

While our services set the tone, it’s our people who made the magic happen. This year, we welcomed some incredible talent to the LCP Media team:

Ashley Aldaco  Senior VP of Sales 

  

 Julie Hackbarth – Director of Solutions Engineering

Katie Rose – Marketing Director

Lydia Williams - Project Coordinator 

Megan McLaughlin - Project Coordinator / Vendor Manager 

Nick Clifford - Full Stack Software Engineer

Tammy Majette – Senior VP of Sales

Whitney Sullender – Executive VP of Sales

These new hires brought fresh energy, expertise, and innovation to our team, helping us continue to lead the way in visual media solutions.

 

Track 5: Milestones – Celebrating a Decade of Dedication

This year, some of our incredible LCP Media team members hit an amazing milestone: 10 years of dedication to our company. Their hard work, expertise, and passion have helped shape LCP Media into what it is today, and we’re so grateful for their contributions:

 
Anthony Lin – VP of Product
 

Jack Kalembasa – VP of Sales
 
 
Maciej Piech – Full Stack Engineer
 

Pat Ash – Photographer & Video Editor
 

Tim Kozlowski – Director of Digital Media

Each of these individuals has played a significant role in our journey, and their decade of service is a testament to the strength of our team and the culture we’ve built at LCP Media. From their early days to now, these incredible teammates have seen firsthand how we’ve grown—from a small but mighty team to a trusted partner in visual media solutions. A special thank you to each of you and all you do.

Rewind, Replay, and Recharge for 2025

As 2024 comes to an end, we’re so grateful to our clients, partners, and team for trusting us to help bring your properties to life. With new milestones on the horizon, we’re ready to make 2025 another chart-topping year!

Ready to hit play on elevated marketing? Let’s connect and make your property stand out in 2025. Visit LCPMedia.com or reach out to us today!

 

Connect with LCP Media:

LCP Media (Lights Camera Pixels) is a Chicago-based national visual media technology company. We specialize in creating unforgettable virtual real estate experiences through a comprehensive suite of services: virtual tours, professional and drone photography, 3D renderings, video animations, virtual staging, and floor plans. Our innovative approach blends cutting-edge technology with exceptional customer service, setting us apart as leaders in the industry.

 

Connect with us to learn more about our services and how we can enhance your senior living and/or multifamily projects. For more information, please visit LCPMedia.com.